Marketing research

The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today#s marketing problems and ...

The effective organization

the nuts and bolts of business values

The Effective Organization explores the issues and challenges of levering information technology to respond more effectively to client needs and objectives both within a company and a market. Based on examples of successes and failures over the last decade, it provides a forum for discussion ...

Analysis of economic data

Analysis of Economic Data teaches methods of data analysis to students whose primary interest is not in econometrics, statistics or mathematics. It shows students how to apply econometric techniques in the context of real-world empirical problems. It adopts a largely non- mathematical approach relying on ...

The money markets handbook

a practitioners' guide

In The Money Markets Handbook Moorad Choudhry provides, in one comprehensive volume, the description, trading, analysis and calculations of the major markets around the world, providing worked examples and exercises throughout to provide a landmark publication on this important topic. Unique features, including a list ...

Commodities and commodity dirivatives

modeling and pricing for agriculturals, metals and energy

The last few years have been a watershed for the commodities, cash and derivatives industry. New regulations and products have led to an explosion in the commodities markets, creating a new asset class for investors that includes hedge funds as well as University endowments, and ...

Firex income attribution

Fixed income attribution is by its very nature a complex and mathematically demanding topic, and there is little information available on this area. Fixed Income Attribution has been written to fill this tremendous void. This comprehensive resource contains both theoretical and practical information about running ...

Best practices in leadership development and organization change

how the best companies ensure meaningful change and sustainable leadership

In this important book, successful organizations#including well-known companies such as Agilent Technologies, Corning, GE Capital, Hewlett Packard, Honeywell Aerospace, Lockheed Martin, MIT, Motorola, and Praxair#share their most effective approaches, tools, and specific methods for leadership development and organizational change. These exemplary organizations serve ...

Hedge fund course

self-study course that reviews the technical and quantitative knowledge necessary to properly manage a hedge fund Today, traditional asset managers are looking to develop their own hedge funds as alternative offerings to their clients. Hedge Fund Course presents all the technical and quantitative knowledge necessary ...

European financial systems in the global economy

European Financial Systems in the Global Economy provides an overview of sources of finance, types of financial intermediation and financial systems in Europe and their relative importance in the world economy. It describes market mechanisms and prices and gives a broad introduction to the relevant ...

Nonprofit essentials

the capital campaign

Nonprofit Essentials provides a thorough and practical overview of the process of planning and managing a capital campaign. In lively discussions, independent consultant Julia Walker shares the tips, techniques, and programs that have helped her raise more than USD600 million in capital campaigns.

Customer relationship management

a databased approach

Customer Relationship Management (CRM) offers the promise of maximized profits for todays highly competitive businesses. This innovate book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships ...

Multinacional federalism and value pluralism

the Spanish case

This book addresses the democratic accommodation of national pluralism through federal rules. The key question is: can federalism be a fair and workable way of articulating multinational societies according to revised liberal-democratic patterns? In recent years, scholarly discussion on this issue has undergone a change ...

Gibraltar

british or spanish?

TABLE OF CONTENTS: 1: Introduction 2: British Gibraltar (1704-1963) 3: Gibraltar Incommunicado (September 1963 - October 1979) 4: The Lisbon Agreement (July 1979 - April 1980) 5: Spain's approaches to NATO (June 1980 - March 1982) 6: 'Different and distant'?: the Falklands/Malvinas dispute (April - June 1982 ...

Governing Europe

discourse, governmentality and european integration

Governing Europe is the first book to systematically link Michel Foucault's hypotheses on power and 'governmentality' with the study of European integration. Through a series of empirical encounters that spans the fifty-year history of European integration, it explores both the diverse political dreams that ...

Democracy, nationalism and multiculturalism

Addressing how democracies can deal with plurality, Democracy, Nationalism and Multiculturalism looks at the political accommodation of national plurality in liberal democracies and in the European Union at the turn of the century. Democracy, Nationalism and Multiculturalism provides an up to date review of subnational ...

Strategic management and online selling

creating competitive advantage with intangible web goods

Business clusters

an international perspective

Clusters of specialized businesses are being promoted around the world, aided by high-profile examples such as Silicon Valley. Using evidence from high and low income economies and detailed case-studies that show the special conditions behind successful clusters, this book is aimed at students of business ...

The economics and management of small business

an international perspective

Despite the seemingly relentless march of the multinationals, small businesses continue to thrive across the globe and form a vital part of all successful economies. The Economics and Management of Small Business provides an international perspective on this important topic, and includes many pedagogical features ...

How economists model the world into numbers

Economics is dominated by model building, therefore a comprehension of how such models work is vital to understanding the discipline. This book provides a critical analysis of the economist's favorite tool, and as such will be an enlightening read for some, and an intriguing ...

Land use problems and conflicts

causes, consequences and solutions

The causes, consequences and control of land use change have become topics of enormous importance in contemporary society. Not only is urban land use and sprawl a hot-button issue, but issues of rural land use have also been in the headlines. Policy makers and citizens ...