British imperialism

This essential guide offers a succinct, easy-to-read introduction to the key issues and historiography of British imperialism from the late eighteenth century to the present. Each chapter addresses questions posed by the nature of imperialism in its various military, economic, political and cultural forms, while ...

2003 Miller GAAS Guide

a comprehensive restatement of standards for auditing, attestation, compilation, and review

Miller GAAS Guide delivers the latest pronouncements so CPAs and other financial professionals can perform flawless engagements. You won't find a more complete listing of SASs, SSARSs, and SSAEs anywhere. We even cover critical SOPs. But that's just the beginning. We've compiled ...

Strategic marketing planning

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. -Leading authors in this sector, Wilson ...

Principles of retailing

Reflects the increasingly global nature of the field by taking an international/pan-European approach.Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.Supported by a full Teacher's Resource pack and a website for readers and ...

Statistical process control

Statistical process control is a tool which enables both manufacturers and suppliers to achieve control of product quality by means of the application of statistical methods in the controlling process. This book gives the foundations of good quality management and process control, including an explanation ...

Advances in portfolio construction and implementation

Advances in Portfolio Construction and Implementation offers practical guidance in addition to the theory, and is therefore ideal for Risk Mangers, Actuaries, Investment Managers, and Consultants worldwide. Issues are covered from a global perspective and all the recent developments of financial risk management are presented ...

Value-at-risk

theory and practice

Value-at-risk (VaR) is a measure of market risk that has been widely adopted since the mid-1990s for use on trading floors. This is the first advanced book published on VaR. It describes how to design, implement, and use scalable production VaR measures on actual trading ...

Industrial excellence

management quality in manufacturing

International financial governance under stress

global structures versus national imperatives

La responsabilidad social de la empresa

implicaciones contables

¿Qué ha motivado el auge de la responsabilidad empresarial?. ¿Genera realmente valor para las empresas?. ¿Cómo determinar si una empresa es socialmente responsable?. ¿Debe la contabilidad arrojar información sobre los aspectos sociales de la empresa?. Estas y otras muchas cuestiones son tratadas de forma clara ...

Principio de estabilidad presupuestaria

Se trata de un trabajo jurídico, pero no están ausentes consideraciones económicas que resultan imprescindibles para valorar el concepto económico de déficit público, en la medida en que una desnivelación del presupuesto se identifica con una situación de déficit.

Services management

an integrated approach

This text takes an integrative approach to provide a clear and compelling overview of the nature of services management. Now in its Second Edition, the work has been fully revised and restructured in line with lecturer feedback. The book examines the nature of services and ...

Marketing research

an applied orientation

For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This international leader in graduate marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a ...

Marketing management

INDICE I. MARKETING PHILOSOPHY AND STRATEGY. 1. Marketing and the Job of the Marketing Manager. 2. Developing a Marketing Strategy. II. ANALYSIS FOR MARKETING DECISIONS. 3. Marketing Research. 4. Analyzing Consumer Behavior. 5. Organizational Buying Behavior. 6. Market Structure and Competitor Analysis. III. MARKETING DECISION ...

Integrated advertising, promotion, and marketing communications

AND MARKETING COMMUNICATIONS

Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core#not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free ...

Consumer behavior

For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through 7 editions. This new edition focuses on how the Internet has changed the way ...

Tort Law

International Law

Cases & materials on international Law

Aspectos jurídicos del deporte en el medio natural