Marketing research
an applied orientation
- ISBN: 9780130337160
- Editorial: Prentince Hall
- Fecha de la edición: 2003
- Lugar de la edición: Upper Saddle River. Estados Unidos de Norteamérica
- Edición número: 4th ed
- Encuadernación: Rústica
- Medidas: 28 cm
- Nº Pág.: 755
- Idiomas: Inglés
Papel: Rústica
65,47 €
Sin Stock. Disponible en 5/6 semanas.
For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This international leader in graduate marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.
Student CD SPSS 11.0 included
