Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. -Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: -Emarketing, strategic thinking and competitive advantage -The significance of vision and how this needs to drive the planning process -Hypercompetition and the erosion of competitive advantage -The growth and status of relationship marketing -Each chapter contains a series of expanded illustrations Contents Marketing auditing and SWOT analysis; Segmental and productivity analysis; Environmental analysis; Customer and competitor analysis; Market segmentation; Formulation and implementation of marketing strategy.