Logotipo librería Marcial Pons

Principles of retailing

  • ISBN: 9780750647038
  • Editorial: Butterworth-Heinemann Ltd.
  • Lugar de la edición: Oxford. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 24 cm
  • Nº Pág.: 382
  • Idiomas: Inglés

Papel: Rústica
41,76 €
Sin Stock. Disponible en 5/6 semanas.


Reflects the increasingly global nature of the field by taking an international/pan-European approach.Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.Supported by a full Teacher's Resource pack and a website for readers and lecturers.Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: The changing retail environment Managing change in the retail sector Understanding the supply chain Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference. INDICE The changing retail environment - What is retailing?; The changing consumer; The changing retail environment; Retail theories and practice; The future of retailing; Managing retail change - Fundamentals of retail organization and management; Managing change; Managing people; Managing the supply chain - Retail marketing; Buying logistics; Retail buying; Managing retail operations - Customer service; Retail selling; Merchandising and display; retail security; Organizational communication.


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