Libros de

Marketing management

INDICE I. MARKETING PHILOSOPHY AND STRATEGY. 1. Marketing and the Job of the Marketing Manager. 2. Developing a Marketing Strategy. II. ANALYSIS FOR MARKETING DECISIONS. 3. Marketing Research. 4. Analyzing Consumer Behavior. 5. Organizational Buying Behavior. 6. Market Structure and Competitor Analysis. III. MARKETING DECISION ...

Marketing research

an applied orientation

For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This international leader in graduate marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a ...

Services management

an integrated approach

This text takes an integrative approach to provide a clear and compelling overview of the nature of services management. Now in its Second Edition, the work has been fully revised and restructured in line with lecturer feedback. The book examines the nature of services and ...

Principio de estabilidad presupuestaria

Se trata de un trabajo jurídico, pero no están ausentes consideraciones económicas que resultan imprescindibles para valorar el concepto económico de déficit público, en la medida en que una desnivelación del presupuesto se identifica con una situación de déficit.

La responsabilidad social de la empresa

implicaciones contables

¿Qué ha motivado el auge de la responsabilidad empresarial?. ¿Genera realmente valor para las empresas?. ¿Cómo determinar si una empresa es socialmente responsable?. ¿Debe la contabilidad arrojar información sobre los aspectos sociales de la empresa?. Estas y otras muchas cuestiones son tratadas de forma clara ...

International financial governance under stress

global structures versus national imperatives

Industrial excellence

management quality in manufacturing

Value-at-risk

theory and practice

Value-at-risk (VaR) is a measure of market risk that has been widely adopted since the mid-1990s for use on trading floors. This is the first advanced book published on VaR. It describes how to design, implement, and use scalable production VaR measures on actual trading ...

Advances in portfolio construction and implementation

Advances in Portfolio Construction and Implementation offers practical guidance in addition to the theory, and is therefore ideal for Risk Mangers, Actuaries, Investment Managers, and Consultants worldwide. Issues are covered from a global perspective and all the recent developments of financial risk management are presented ...

Statistical process control

Statistical process control is a tool which enables both manufacturers and suppliers to achieve control of product quality by means of the application of statistical methods in the controlling process. This book gives the foundations of good quality management and process control, including an explanation ...

Principles of retailing

Reflects the increasingly global nature of the field by taking an international/pan-European approach.Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.Supported by a full Teacher's Resource pack and a website for readers and ...

Strategic marketing planning

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. -Leading authors in this sector, Wilson ...

British imperialism

This essential guide offers a succinct, easy-to-read introduction to the key issues and historiography of British imperialism from the late eighteenth century to the present. Each chapter addresses questions posed by the nature of imperialism in its various military, economic, political and cultural forms, while ...

2003 Miller GAAS Guide

a comprehensive restatement of standards for auditing, attestation, compilation, and review

Miller GAAS Guide delivers the latest pronouncements so CPAs and other financial professionals can perform flawless engagements. You won't find a more complete listing of SASs, SSARSs, and SSAEs anywhere. We even cover critical SOPs. But that's just the beginning. We've compiled ...

2003 Miller Governmental GAAP Guide

For State and local governments

Description Financial professionals who work with state and local governments must stay current with emerging governmental standards or face some unfortunate consequences. This one-of-a-kind tool discusses all the promulgated accounting principles applicable to financial reporting by state and local governments. Readers will get a thorough ...

Derecho Mercantil Internacional

el derecho uniforme

The complete independent movie marketing handbook

promote, distribute and sell your film or video

Looking at every stage of the movie marketing process, this is a complete guide for independent filmmakers on how to find distribution and audiences for movies and videos. It gives practical, real-world examples on how to promote, distribute and sell film and video productions. From ...

Retail strategy

a view from the bridge

INDICE Part one: Introduction to retail strategy; Part two: Strategic issues in retailing - Retail marketing and the changing consumer; Retail supply chain collaboration; Planning for retail and the assessment of public policies towards retailing; Internationalisation; Retail financial perspectives; Human resource; Prospects for electronic commerce; Analysis ...

Marketing logistics

This text builds on the focus established in the first edition of "Marketing Logistics", with the crucial interface between the ways in which value is created through the marketing process and the way in which it is delivered through the supply chain. This interface is ...

Total performance scorecard

redefining management to achieve performance with integrity

In the post-Enron climate corporate executives are increasingly pressured to increase productivity and create an ethical, trustworthy organizational climate. This book introduces a concept of organizational improvement and change management that combines the balanced scorecard model with the learning organization theory. The book offers a ...