Retail strategy
a view from the bridge
- ISBN: 9780750656962
- Editorial: Butterworth-Heinemann Ltd.
- Fecha de la edición: 2003
- Lugar de la edición: Oxford. Reino Unido
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 356
- Idiomas: Inglés
Papel: Rústica
50,02 €
Sin Stock. Disponible en 5/6 semanas.
INDICE Part one: Introduction to retail strategy; Part two: Strategic issues in retailing - Retail marketing and the changing consumer; Retail supply chain collaboration; Planning for retail and the assessment of public policies towards retailing; Internationalisation; Retail financial perspectives; Human resource; Prospects for electronic commerce; Analysis of international trends in retailing; Part three: The view from the bridges - Cases involving: Metro, Boots, WalMart, Auchan, Tesco, SOK, Kingfisher, HMV Media, GB, Haburi.com, Body Shop, Legoland Parks, Vitago.com, CentrO, Next, KarstadtQuelle; Part four: Exercises in retail strategy.
