This book defines a new approach to selling - which Charan calls value creation selling - that while radical is nonetheless pracitcal. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial.
This book defines a new approach to selling - which Charan calls value creation selling - that while radical is nonetheless pracitcal. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial.
Bruce Greenwald, one of the nationas leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn ...
Bruce Greenwald, one of the nationas leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn ...
A bold new approach to the art of making tough calls when it really counts .Noel Tichy and Warren Bennis have each spent decades studying leadership and advising top CEOs such as GEs Jack Welch and Starbucks Howard Schultz. Now, in their first collaboration, these ...
A bold new approach to the art of making tough calls when it really counts .Noel Tichy and Warren Bennis have each spent decades studying leadership and advising top CEOs such as GEs Jack Welch and Starbucks Howard Schultz. Now, in their first collaboration, these ...
Would you like to have a series of lunch dates with the world's top CEOs? A chance to pick the brains of the people who run Aetna, Cadbury Schweppes, Coca-Cola, Charles Schwab, Starbucks, Dell, Fidelity, NCR, and dozens of other companies? You probably can ...
Would you like to have a series of lunch dates with the world's top CEOs? A chance to pick the brains of the people who run Aetna, Cadbury Schweppes, Coca-Cola, Charles Schwab, Starbucks, Dell, Fidelity, NCR, and dozens of other companies? You probably can ...
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts: about shorter and shorter attention spans; and about the new math that says five thousand people ...
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts: about shorter and shorter attention spans; and about the new math that says five thousand people ...
In this highly readable but deliberately paced biography, Harvard professor and historian Tedlow (Giants of Enterprise) makes a case for Andy Grove (b. 1936) taking a place alongside Benjamin Franklin as a quintessential American businessman and citizen. Indeed, Grove rose from being a penniless Hungarian ...
In this highly readable but deliberately paced biography, Harvard professor and historian Tedlow (Giants of Enterprise) makes a case for Andy Grove (b. 1936) taking a place alongside Benjamin Franklin as a quintessential American businessman and citizen. Indeed, Grove rose from being a penniless Hungarian ...
Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by author Don Tapscott, Wikinomics shows how masses of people can participate in ...
Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by author Don Tapscott, Wikinomics shows how masses of people can participate in ...
After five years of groundbreaking research, Ori Brafman and Rod A. Beckstrom share some gripping stories. The Starfish and the Spider argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and top-down leadership, and revolutionary "starfish," which rely on the ...
After five years of groundbreaking research, Ori Brafman and Rod A. Beckstrom share some gripping stories. The Starfish and the Spider argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and top-down leadership, and revolutionary "starfish," which rely on the ...
Dealing with Darwin, Moore's most ambitious work to date, offers nothing less than a new unified theory of the evolution of markets. Drawing on hundreds of different examples, Moore illuminates how established companies can prevent their own extinction - not by throwing resources wildly at ...
Dealing with Darwin, Moore's most ambitious work to date, offers nothing less than a new unified theory of the evolution of markets. Drawing on hundreds of different examples, Moore illuminates how established companies can prevent their own extinction - not by throwing resources wildly at ...
With some of the finest collections in the world, London's museums and galleries alone are worthy of a trip to England's capital. With the expertise of several art historians, this book offers just the sort of insider knowledge of the art, as well ...
With some of the finest collections in the world, London's museums and galleries alone are worthy of a trip to England's capital. With the expertise of several art historians, this book offers just the sort of insider knowledge of the art, as well ...
CONTENTS: Early history. Modern history. The province of Palermo. he province of Trapani. The province of Agrigento. The province of Caltanissetta. The province of Enna. The province of Ragusa. The province of Syracuse. The province of Catania. The province of Messina. Maps and plans. Practical ...
CONTENTS: Early history. Modern history. The province of Palermo. he province of Trapani. The province of Agrigento. The province of Caltanissetta. The province of Enna. The province of Ragusa. The province of Syracuse. The province of Catania. The province of Messina. Maps and plans. Practical ...
This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization - from nonprofits to car companies, from political campaigns to wineglass blowers - must understand that the rules have changed. In an economy where most people have an ...
This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization - from nonprofits to car companies, from political campaigns to wineglass blowers - must understand that the rules have changed. In an economy where most people have an ...
At first glance, companies like Apple and Nike have little in common with organizations like the Hell#s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the ...
At first glance, companies like Apple and Nike have little in common with organizations like the Hell#s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the ...
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