Logotipo librería Marcial Pons
Meatball Sundae

Meatball Sundae
is your marketing out of Sync?

  • ISBN: 9781591841746
  • Editorial: Portfolio
  • Lugar de la edición: London. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 14 cm
  • Nº Pág.: 225
  • Idiomas: Inglés

Papel: Rústica
17,38 €
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Resumen

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts: about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.

Resumen

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