Logotipo librería Marcial Pons

All marketers are liars
the power of telling authentic stories in a low-trust world

  • ISBN: 9781591841005
  • Editorial: Portfolio
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 22 cm
  • Nº Pág.: 186
  • Idiomas: Inglés

Papel: Cartoné
22,36 €
Sin Stock. Envío en 3/4 semanas.

Resumen

This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization - from nonprofits to car companies, from political campaigns to wineglass blowers - must understand that the rules have changed. In an economy where most people have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

Resumen

Utilizamos cookies propias y de terceros para mejorar nuestros servicios y facilitar la navegación. Si continúa navegando consideramos que acepta su uso.

aceptar más información