All marketers are liars
the power of telling authentic stories in a low-trust world
- ISBN: 9781591841005
- Editorial: Portfolio
- Fecha de la edición: 2005
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 22 cm
- Nº Pág.: 186
- Idiomas: Inglés
Papel: Cartoné
32,76 €
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This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization - from nonprofits to car companies, from political campaigns to wineglass blowers - must understand that the rules have changed. In an economy where most people have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
