Logotipo librería Marcial Pons
Wikinomics

Wikinomics
how mass collaboration changes everything

  • ISBN: 9781591841388
  • Editorial: Portfolio
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 323
  • Idiomas: Inglés

Papel: Cartoné
20,36 €
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Resumen

Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

Resumen

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