Libros de

El videoclip

comunicación comercial en la industria musical

Se analizan aspectos como los procesos de producción y difusión del videoclip, su historia, sus aspectos formales y su empleo como herramienta de comunicación comercial. Es uno de los escasos libros editados en España respecto a este fenómeno. Se emplean más de 400 videoclips nacionales ...

Corazón de miedo y de sueños

(Antología 1946-2001)

Después de un tiempo de incertidumbre en cuanto a su idioma de creación tras su afincamiento frozado en Francia en 1939, Jacinto Luis Guereña, que pudo volver a pisar tierras españolas a partir del año 1956 pese a seguir viviendo en el país vecino, se ...

El emprendedor digital

herramientas y estrategias para triunfar en el mundo digital con poco dinero

Pocas personas se plantean vivir de aquello que realmente les gusta. Sin embargo, hoy en día es posible desarrollar un proyecto que no precise de muchos recursos y que nos permita ganarnos la vida haciendo lo que nos apasiona si sabemos aprovechar todas las herramientas ...

Una evaluación cuasi-experimental del efecto de las becas y ayudas al estudio sobre las tasas de éxito escolar

La tesis, premio José Luis Moreno Becerra 2013, trata de cuantificar el impacto de las políticas de becas llevadas a cabo en España durante los años 2004 y 2005 en las tasas de éxito escolar observadas en 2006. Para ello emplea la información suministrada por ...

El proceso penal de las personas jurídicas

La LO 5/2010 de 22 de junio de reforma del Código penal ha supuesto un antes y un después en nuestro ordenamiento, puesto que establece la responsabilidad penal, directa y autónoma de las personas jurídicas. Pero lógicamente, para que la persona jurídica pueda ser ...

Political journalism in comparative perspective

Political journalism is often under fire. Conventional wisdom and much scholarly research suggest that journalists are cynics and political pundits. Political news is void of substance and overly focused on strategy and persons. Citizens do not learn from the news, are politically cynical, and are ...

Drone warfare

One of the most significant and controversial developments in contemporary warfare is the use of unmanned aerial vehicles, commonly referred to as drones. In the last decade, US drone strikes have more than doubled and their deployment is transforming the way wars are fought across ...

Wildcat currency

how the virtual moeny revolution is transforming the economy

Private currencies have always existed, from notes printed by individual banks to the S&H Green Stamps that consumers once redeemed for household items. Today's economy has seen an explosion of new forms of monetary exchange not created by the federal government. Credit card ...

Popular Punishment

Should public opinion determine-or even influence-sentencing policy and practice? Should the punishment of criminal offenders reflect what the public regards as appropriate? These deceptively simple questions conceal complex theoretical and methodological challenges to the administration of punishment. In the West, politicians have often answered these ...

Creating a learning society

a new approach to growth, development, and social progress

It has long been recognized that an improved standard of living results from advances in technology, not from the accumulation of capital. It has also become clear that what truly separates developed from less-developed countries is not just a gap in resources or output but ...

The watchdog that didn't bark

the financial crisis and the disappearance of investigative journalism

In this sweeping, incisive post mortem, Dean Starkman exposes the critical shortcomings that softened coverage in the business press during the mortgage era and the years leading up to the financial collapse of 2008. He locates the roots of the problem in the origin of ...

Immigration economics

Millions of people--nearly 3 percent of the world's population--no longer live in the country where they were born. Every day, migrants enter not only the United States but also developed countries without much of a history of immigration. Some of these nations have switched ...

The economics of creativity

art and achievement under uncertainty

Creative work has been celebrated as the highest form of achievement since at least Aristotle. But our understanding of the dynamics and market for creative work--artistic work in particular--often relies on unexamined cliches about individual genius, industrial engineering of talent, and the fickleness of fashion ...

Applied bayesian modelling

This book provides an accessible approach to Bayesian computing and data analysis, with an emphasis on the interpretation of real data sets. Following in the tradition of the successful first edition, this book aims to make a wide range of statistical modeling applications accessible using ...

The handbook of market intelligence

understand, compete and grown in global markets

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based ...

Think like the great investors

make better decisions and raise your investing to a new level

Achieve a new level of investing and trading success by defeating your worst enemy--yourself Successful trading relies on three vital skills: market analysis, money management, and decision-making. The first two are straightforward skills anyone can learn, but the third is much more difficult. Your ability ...

Solidaridades orgánicas

de cuerpos y trasplantes

"Solidaridades Orgánicas podría ser entendido como un texto narrada a contracorriente, aunque no es así. El libro ofrece al lector una historia de vida de un trasplante de hígado realizado a partir de un donante vivo. Se trata de un libro que habla de historias ...

La argumentación en la comunicación

La sociedad democrática recurre sistemáticamente al debate, a la discusión, a la argumentación. Sin embargo, las técnicas que permiten convencer al otro sin violencia son poco conocidas y se enseñan poco. El autor plantea diversas cuestiones fundamentales sobre este tema. ¿Qué argumentos utilizamos normalmente? ¿Qué ...

Follow friday

método estratégico de comunicación 2.0 y márquetin digital

A las puertas de la web 3.0 y cuando hasta la ropa que vestimos está a punto de conectarse a internet para estimular la interacción y el consumo, las marcas deben reorientar su estrategia de relación con el cliente. La conectividad ha venido para ...

Los amos del mundo

las armas del terrorismo financiero

La concentración de poder económico ha dado a la banca internacional y a las grandes corporaciones la posibilidad de controlar los mecanismos de la economía en beneficio propio, convirtiéndola en un casino especulativo en donde desarrollan instrumentos financieros muy sofisticados con los que practican la ...