Logotipo librería Marcial Pons
The handbook of market intelligence

The handbook of market intelligence
understand, compete and grown in global markets

  • ISBN: 9781118923627
  • Editorial: John Wiley & Sons, Inc.
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Edición número: 2nd ed.
  • Encuadernación: Cartoné
  • Medidas: 23 cm
  • Nº Pág.: 275
  • Idiomas: Inglés

Papel: Cartoné
65,94 €
Sin Stock. Disponible en 5/6 semanas.

Resumen

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. * Full of best practice advice from hundreds of real-life international case studies * Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data * Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development

Resumen

Utilizamos cookies propias y de terceros para mejorar nuestros servicios y facilitar la navegación. Si continúa navegando consideramos que acepta su uso.

aceptar más información