Libros de

Marketing plans

how to prepare them, how to profit from them

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a ...

Design a better business

new tools, skills, and mindset for strategy and innovation

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a ...

Should we fear Russia?

Since the outbreak of the Ukraine crisis, there has been much talk of a new Cold War between the West and Russia. Under Putin’s authoritarian leadership, Moscow is widely seen as volatile, belligerent and bent on using military force to get its way. In ...

Is Islam an enemy of the West?

New York, Washington, Madrid, London and now Paris Ð the list of Western cities targeted by radical Islamic terrorists waging global jihad continues to grow. Does this extreme violence committed in the name of Islam point to a fundamental enmity between the Muslim faith and ...

Celebrity

capitalism and the making of fame

It is a truism to suggest that celebrity pervades all areas of life today. The growth and expansion of celebrity culture in recent years has been accompanied by an explosion of studies of the social function of celebrity and investigations into the fascination of specific ...

FinTech innovation

from robo-advisors to goal based investing and gamification

FinTech Innovation examines the rise of financial technology and its growing impact on the global banking industry. Wealth managers are standing at the epicenter of a tectonic shift, as the balance of power between offering and demand undergoes a dramatic upheaval. Regulators are pushing toward ...

The business Blockchain

promise, practice, and application of the next Internet technology

The definitive pioneering blueprint covering the what, why and how of the blockchain. Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off ...

When conflict resolution fails

an alternative to negotiation and dialogue

Bringing warring parties to the negotiating table is the aim of any peace process. But what happens when those negotiations falter and conflict resolution fails? Is everything lost or are there prospects for meaningful change in even the most intractable of conflicts? In this insightful ...

Legal risk management, governance and compliance

interdisciplinary case studies from leading experts

This new volume charts the biggest successes – and failures – of legal risk management, governance and compliance at global brands over the past two decades; the cases that have led to our understanding, and myriad national and international regulations, today. Succeeding bestseller Legal Risk Management, Governance ...

Understanding and using the British legal system

The book covers the workings of the legal system and also how the individual can take action in various ways while remaining comprehensive, and should provide those wishing to take action, whether experienced or new to the area of personal litigation, with knowledge of the ...

Seguridad jurídica y crisis del mundo posmoderno

El presente libro, que combina los saberes jurídicos (técnico, científico y filosófico), insertándolos en el adecuado horizonte político –de un lado– y aun teológico –de otro–, aborda las transformaciones que el derecho sufre en el seno de la llamada posmodernidad, presentada como «larga y difusa ...

Richard Posner

Judge Richard Posner is one of the great legal minds of our age, on par with such generation-defining judges as Holmes, Hand, and Friendly. A judge on the U.S. Court of Appeals for the Seventh Circuit and the principal exponent of the enormously influential ...

Consecuencias político-jurídicas del protestantismo

A los 500 años de Lutero

Al acercarse la fecha de los quinientos años de la Protesta de Lutero, en el cercano 2017, se hacía necesario estudiar su influjo político y jurídico. Máxime cuando todo apunta a que se prepara una verdadera celebración, incluso en ambientes «católicos», más que propiamente una ...

¿Debe algún tribunal tener la última palabra? El Tribunal de Justicia y los tribunales de los seis Estados fundadores y del Reino Unido

La convivencia en los Estados de la Unión Europea de dos órdenes legales (el nacional y el europeo) ha convertido a los jueces en los verdaderos artífices de la integración europea. El Tribunal de Justicia y los tribunales nacionales de los Estados miembros, como garantes ...

Martín Lutero

El canto del gallo de la Modernidad

Este libro, editado contemporáneamente en italiano y español, considera los aspectos éticos, políticos y jurídicos del pensamiento de Martín Lutero en el quinto centenario de la Reforma protestante. Pone en evidencia sus consecuencias «laicas», decisivas para la civilización occidental moderna y contemporánea, hasta el punto ...

History of financial institutions

essays on the history of European finance, 1800–1950

History of Financial Institutions contributes to the analysis of how the modern corporation, business and finance have shaped and keep on shaping our world. In a collection of nine succinct essays, this volume looks at the role of finance in European history from the beginning ...

Making money, making music

history and core concepts

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding ...

Capital and the common good

how innovative finance is tackling the world's most urgent problems

Despite social and economic advances around the world, poverty and disease persist, exacerbated by the mounting challenges of climate change, natural disasters, political conflict, mass migration, and economic inequality. While governments commit to addressing these challenges, traditional public and philanthropic dollars are not enough. Here ...

Time, capitalism, and alienation

a socio-historical inquiry into the making of modern time

In Time, Capitalism and Alienation: A Socio-Historical Inquiry into the Making of Modern Time, Jonathan Martineau offers an account of the histories of social time in Europe, from the innovation of the clock around 1300 to the making of World Standard Time around the turn ...

Core principles and applications of corporate finance

"Core Principles and Applications of Corporate Finance, 3rd Edition", by Ross, Westerfield, Jaffe and Jordan was written to convey the most important corporate finance concepts and applications at a level that is approachable to the widest possible audience. The concise format, managerial context and design ...