Libros de

Francisco Umbral

José Jiménez Lozano

Business modeling and data mining

This text provides practical guidance on how to identify and structure real-world business questions in terms that can be answered by quantitative models and data mining. It also addresses what problems data mining can usefully address and how. The author then describes how these findings ...

Los montes de Pas

realidad presente y expectativas de futuro

Introducing management

a development guide

This title provides a comprehensive framework to enable the appreciation of the management role, offering alternatives and descriptions of successful solutions. It provides all the underpinning knowledge needed to cover the four key elements of the NEBS Management Introductory Award at Certificate level. INDICE Managing ...

Addressing the human capital crisis in the federal government

a knowledge management perspective

According to Knowledgeworkers.com, human capital is the accumulated value of an individual's intellect, knowledge and experience. In the US federal government, a human capital crisis exists. The factors contributing to a human capital dilemma include a knowledge bleed due to retirement eligibility, changing ...

Tourism management

managing for change

covers the fundamentals of tourism, introducing the following key concepts: -The development of tourism -Tourism supply and demand -Sectors involved: transport, accommodation, government -The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter ...

Marketing research for managers

This text offers an easy-to-read, practical introduction to market research. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to ...

Creating powerful brands

in consumer, service and industrial markets

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new ...

Wealth by association

global prosperity through market unification

European monetary unification has produced a $15 trillion windfall to its member nations that is rarely discussed or accounted for in analyses of economic integration. The authors argue persuasively that the reduction in cross-border risks is directly responsible for an explosion in the value of ...

Atlas elemental moderno

o colección de mapas para enseñar a los niños geografía: Madrid, 1792

Castilla-La Mancha en el franquismo

Opera chiamata Confusione della setta machumetana

La empresa española en el siglo XXI

.T.II: El gobierno corporativo

Es evidente la importancia de los sistemas de gobierno interno de las empresas para el buen funcionamiento de la economía, debido a su impacto sobre la confianza de los agentes económicos y por tanto en la competitividad y eficiencia de la empresa. Una gran parte ...

La influencia de la innovación tecnológica sobre el comportamiento internacional de la empresa

El objetivo genérico de esta tesis es examinar la influencia de las capacidades innovadoras de la empresa sobre el resultado de su actividad internacional. La conveniencia de recoger con mayor detalle las diferentes posibilidades que se le presentan a la empresa para manejar el proceso ...

La empresa española en el siglo XXI

.T.I: el papel de la economía en la sociedad

La función primordial de la empresa consiste en generar beneficios para sus accionistas, invertir y asumir riesgos razonables para seguir creciendo en busca de los objetivos de creación de empleo y de riqueza para el país. La empresa comparte las obligaciones morales que contienen las ...

Tabaco

el imperio de los Marqueses de Comillas

Sufi metaphysics and Qur'anic prophets

Ibn Arabi's thought and method in the Fusus al-Hikam

Histoire générale de la Tunisie

Tome I: L'Antiquité

En 218 av. J.-C. Hannibal conduit son armée et ses éléphants à travers les Pyrénées et les Alpes, et après les célèbres batailles de Trasimène et de Cannes, met Rome à deux doigts de sa perte. Soixante-douze ans plus tard - en 146 avant J ...

Au nom du sexe

Inquisition et répression sexuelle en Aragon 1560-1700