Libros de Chernatony, Leslie de

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From brand vision to brand evaluation

the strategic process of growing and strengthening brands

Chernatony, Leslie de
Butterworth-Heinemann Ltd.. Oxford, 2010

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is the key scholarly text in this ...

54,01 €

Sin Stock. Disponible en 5/6 semanas.

54,01 €

Sin Stock. Disponible en 5/6 semanas.

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

Chernatony, Leslie de
Butterworth-Heinemann Ltd.. Oxford, 2010

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is the key scholarly text in this ...

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

Chernatony, Leslie de
Butterworth-Heinemann Ltd.. Burlington, 2006

The second edition of "From Brand Vision to Brand Evaluation" presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in "Creating Powerful Brands", a hugely successful text co-written by the author. The first edition has been used by ...

15,00 €

Sin Stock. Disponible en 5/6 semanas.

15,00 €

Sin Stock. Disponible en 5/6 semanas.

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

Chernatony, Leslie de
Butterworth-Heinemann Ltd.. Burlington, 2006

The second edition of "From Brand Vision to Brand Evaluation" presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in "Creating Powerful Brands", a hugely successful text co-written by the author. The first edition has been used by ...

Creating powerful brands

in consumer, service and industrial markets

Chernatony, Leslie de
McDonald, Malcolm
Butterworth-Heinemann Ltd.. Oxford, 2003

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new ...

37,35 €

Stock en Almacén

37,35 €

Stock en Almacén

Creating powerful brands

in consumer, service and industrial markets

Chernatony, Leslie de;
McDonald, Malcolm
Butterworth-Heinemann Ltd.. Oxford, 2003

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new ...

Libros de Chernatony, Leslie de

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

Creating powerful brands

in consumer, service and industrial markets

Creating powerful brands

in consumer, service and industrial markets

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