Business modeling and data mining
- ISBN: 9781558606531
- Editorial: Morgan Kaufmann Publishers In
- Fecha de la edición: 2003
- Lugar de la edición: San Francisco. None
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 692
- Idiomas: Inglés
This text provides practical guidance on how to identify and structure real-world business questions in terms that can be answered by quantitative models and data mining. It also addresses what problems data mining can usefully address and how. The author then describes how these findings can be turned into strategic and/or tactical implementations through the use of a simple, comprehensive methodology INDICE A map of the territory: the world, knowledge and models Translating experience Modelling and mining Putting it together. Business modelling: what is a model? Framing business models Getting the right model Getting the model right Deploying the model. Data mining: getting started What mining tools do Getting the initial model Basic practices of data mining Improving the mined model. Methodology: resources
