The complete marketer
60 essential concepts for marketing excellence
- ISBN: 9780749466763
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2013
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 319
- Idiomas: Inglés
Papel: Rústica
39,58 €
Sin Stock. Disponible en 5/6 semanas.
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.
