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Malcolm McDonald on marketing planning

Malcolm McDonald on marketing planning
understanding marketing plans and strategy

  • ISBN: 9780749478216
  • Editorial: Kogan Page Ltd.
  • Lugar de la edición: London. Reino Unido
  • Edición número: 2nd ed.
  • Encuadernación: Rústica
  • Medidas: 22 cm
  • Nº Pág.: 175
  • Idiomas: Inglés

Papel: Rústica
29,09 €
Stock en librerías. Envío en 24/48 horas

Resumen

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.

Resumen

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