Logotipo librería Marcial Pons
Marketing and finance

Marketing and finance
creating shareholder value

  • ISBN: 9781119953388
  • Editorial: John Wiley & Sons, Inc.
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Edición número: 2nd ed.
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 284
  • Idiomas: Inglés

Papel: Rústica
41,65 €
Stock en librerías. Envío en 24/48 horas

Resumen

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Resumen

Utilizamos cookies propias y de terceros para mejorar nuestros servicios y facilitar la navegación. Si continúa navegando consideramos que acepta su uso.

aceptar más información