Libros de

La interpretación del dibujo infantil

El objetivo de este libro es dotar a psicólogos/as, educadores/as, pediatras, docentes, progenitores y, en general, a cualquier persona interesada, de herramientas que permitan interpretar los dibujos de la infancia y la adolescencia, comprender qué imagen tiene de sí mismo el niño o ...

Fetichismo y otros textos. Correspondencia: el caso A.B.

Manuscritos, documentos inéditos y versiones publicadas

Reunión de los textos claves escritos por Freud sobre Fetichismo a lo largo de toda su obra. Además contamos con aquellos manuscritos -y con algunas cartas a sus discípulos- que, según Freud, dan cuenta de "algo nuevo" y "fundamental". También, de cuatro actas de la ...

Critical theory and legal autopoiesis

the case for societal cosntitutionalism

This volume collects and revises the key essays of Gunther Teubner, one of the world's leading sociologists of law. Written over the past twenty years, these essays examine the 'dark side' of functional differentiation and the prospects of societal constitutionalism as a possible remedy ...

Omnichannel retail

how to build winning stores in a digital world

According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK ...

Foundations of global financial markets and institutions

A thoroughly revised and updated edition of a textbook for graduate students in finance, with new coverage of global financial institutions. This thoroughly revised and updated edition of a widely used textbook for graduate students in finance now provides expanded coverage of global financial institutions ...

Priced out

the economic and ethical costs of American Health Care

From a giant of health care policy, an engaging and enlightening account of why American health care is so expensive-and why it doesn't have to be Uwe Reinhardt was a towering figure and moral conscience of health care policy in the United States and ...

La controversia Smend / Kelsen sobre la integración en la Constitución y el Estado durante la República de Weimar

Constitución y Derecho constitucional versus El Estado como integración

Con la aparición de la controversia Smend/Kelsen sobre la integración, la editorial Tecnos culmina el proyecto de publicar una secuencia de textos destinados a dar a conocer entre la cultura política que se expresa en español, los grandes debates intelectuales que agitaron la vida ...

Mean girl Ayn Rand and the culture of greed

Ayn Rand's complicated notoriety as popular writer, leader of a political and philosophical cult, reviled intellectual, and ostentatious public figure endured beyond her death in 1982. In the twenty-first century, she has been resurrected as a serious reference point for mainstream figures, especially those ...

Renovating democracy

governing in the Age of Globalization and digital capitalism

The rise of populism in the West and the rise of China in the East have stirred a rethinking of how democratic systems work-and how they fail. The impact of globalism and digital capitalism is forcing worldwide attention to the starker divide between the "haves ...

Podcasting marketing strategy

a complete guide to creating publishing and monetizing a successful podcast

Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and ...

Disruptive branding

how to win in times of change

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can ...

Reinventing the product

how to transform your business and create value in the digital age

Digital technology is simultaneously friend and foe: highly disruptive, yet it cannot be ignored. Companies that fail to make use of it put themselves in the line of fire for disintermediation or even eradication. But digital technology is also the biggest opportunity to reposition incumbent ...

How to write a marketing plan

define your stretegy, plan effectively and reach your marketing goals

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it ...

The creative thinking handbook

your step-by-step guide to problem solving in business

Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us ...

Blockchain for dummies

The up-and-coming mechanism of financial technology and transaction security is cast in a helpful light in this new }For Dummies{ edition, revealing it to be Bitcoin's most pertinent legacy.

John Rawls

the path to a Theory of Justice

An engaging account of the titan of political philosophy and the development of his most important work, A Theory of Justice, coming at a moment when its ideas are sorely needed. It is hard to overestimate the influence of John Rawls on political philosophy and ...

The antitrust paradigm

restoring a competitive economy

A new and urgently needed guide to making the American economy more competitive at a time when tech giants have amassed vast market power. The U.S. economy is growing less competitive. Large businesses increasingly profit by taking advantage of their customers and suppliers. These ...

Testimony / bearing witness

epistemology, ethics, history and culture

What is the epistemological value of testimony? What role does language, images, and memory play in its construction? What is the relationship between the person who attests and those who listen? Is bearing witness a concept that is exclusively based in interpersonal relations? Or are ...

Confronting underground justice

reinventing plea bargaining for effective criminal justice reform

Plea negotiation is rife with due process concerns, including a heightened risk of coerced pleas, ignoring mens rea, serious questions about assistance of counsel, limited discovery and little litigation of the evidence, the conviction of innocent defendants and significant questions about fairness and equity. Plea ...

Artificial intelligence

rise of the lightspeed learners

Self-learning machines called AIs are popping up all around us. They're real, and really important. They're affecting our lives-as workers, consumers, investors, citizens, patients and students. AIs bring huge promise, but also existential risk. The biggest risk isn't killer robots-it's the ...