Libros de

Introduction to risk management and insurance

This text focuses on problem-solving from managerial, consumer, and societal perspectives. It emphasizes both the business managerial aspects of risk management and insurance and the numerous consumer applications of the concept of risk management and insurance transaction ÍNDICE 1. Fundamentals and Terminology. 2. Defining the ...

Franchising

pathway to wealth creation

Financial theory and corporate policy

This classic textbook in the field, now completely revised and updated, provides a bridge between theory and practice. Appropriate for the second course in Finance for MBA students and the first course in Finance for doctoral students, the text prepares students for the complex world ...

Business finance

a value-based approach

This new book offers an introduction to financial decision-making, covering key areas of financial management ranging from objectives through to investment financing and dividend policy. The emphasis is on "managing for value" which reflects a growing concern in the focus of modern business management. The ...

Financial accounting

an international introduction

This second edition of Financial Accounting provides a thorough introduction to the subject for undergraduate and MBA students worldwide. Written in the context of International Financial Reporting Standards (IFRS/IAS), this truly international book draws examples from Europe, the US and beyond, including references to ...

Principles of macroeconomics

Principles of Macroeconomics is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf, and is an ideal summary for undergraduates and postgraduates on a short introductory course, and for aspiring managers wishing ...

Microeconomics

International economics

International Economics, Third Edition, offers a flexible approach to the survey of international economics, with the goal of making economic reasoning accessible to a diverse group of students. Addressing international topics in a non-technical manner, using engaging case studies and focusing on institutions and policy ...

The highly effective marketing plan

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never ...

Marketing for tourism

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within ...

Principles of auditing

an introduction to International Standards on auditing

This text offers a structured approach to principles of auditing using International Standards on Auditing as its basis. Written by a team of influential professional auditors with a wealth of teaching experience this book provides a real world perspective on current auditing practices with coverage ...

Auditing and assurance services

an integrated approach

For one-semester/two-quarter, Junior/Senior-level courses in Auditing. This innovative, easy-to-understand best-seller offers complete coverage of the entire audit process, taking students step-by-step through each audit cycle, then showing how each step relates to the process as a whole. INDICE . THE AUDITING PROFESSION. 1. The ...

Managing Data with Excel

Even experienced Excel users have never learned how to manage data efficiently, and there are few books that provide this information for people who use Excel to do their jobs. Within Excel, efficient management includes designing the layout of data on the worksheet and knowing ...

Service strategy

management moves for customer results

Looking at issues like segmentation, measurement, loyalty and people this book provides a systematic approach to service strategy, distilled from over twelve years work with over 100 companies. The second edition is thoroughly revised, adding even more practical advice, checklists and case studies as well ...

The Financial Times guide to investing

the definitive companion to investment and the financial markets

No need to be baffled any longer by a flurry of information, data, facts and comments, impenetrabel waves of jargon, and the complexities of the financial markets. The Financial Times Guide to Investing will introduce readers to the complex art of investing, and how to ...

Business forecasting

Written in a simple, straightforward style this text makes extensive use of practical business examples to present the basic statistical techniques, that are useful for preparing individual business forecasts and long-range plans. For undergraduate- or graduate-level courses in Business Forecasting, found in Decision Science or ...

International business

a managerial perspective

A student-friendly text, packed full of engaging examples and exercises, that will enable students to manage their way around the world without leaving the country. For undergraduate and graduate courses in international business and international management. The fourth edition of this internationally popular text, Ricky ...

Esferas II

globos - macrosferología

Si el primer volumen de la trilogía Esferas, titulado Burbujas, trata de las microsferas #de que el individuo desde el estadio de feto hasta la niñez nunca está solo, sino que siempre incluye al otro y se orienta de acuerdo con él#, con el segundo ...

La estructura de la Teoría de la Evolución

Este libro es el testamento intelectual de Stephen Jay Gould, el más reverenciado y elocuente intérprete de la teoría de la evolución. En esta obra sin par, un auténtico hito tanto por su envergadura como por su visión científica, se detalla el contenido, los antecedentes ...

Los orígenes del fundamentalismo en el judaísmo, el cristianismo y el islam

El fundamentalismo es probablemente una de las manifestaciones religiosas más inquietantes de nuestro tiempo. Pero la oposición a los logros y los valores de la modernidad, la interpretación literal de los dogmas de fe o el recurso a la violencia y a la intolerancia no ...