Franchising
pathway to wealth creation
- ISBN: 9780130097170
- Editorial: Prentice Hall
- Fecha de la edición: 2004
- Lugar de la edición: Upper Saddle River. None
- Colección: Financial Times
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 234
- Idiomas: Inglés
The definitive insider's guide to successful franchising! Authored by world-renowned franchising experts involved with Jiffy Lube, Dunkin' Donuts and National Westminster Bank, the largest franchising lender worldwide. Learn to analyze opportunities in detail--and exploit them for maximum wealth creation. Franchising demystified, with detailed and realistic examples drawn from the authors' incomparable experience. Contents 1. Franchising as Entrepreneurship. 2. The Franchise Relationship Model. 3. The Wealth-Creating Power of Franchising. 4. Service Delivery System and Real Estate. 5. Service Delivery System and Monitoring and Control. 6. Service Delivery System and Marketing. 7. Transaction Analysis. 8. Financial Analysis. 9. The Dynamics of the Franchise Relationship. 10. Franchising and the Law. 11. International Aspects of Franchising. 12. The Harvest.
