Wine brands
success strategies for markets, new consumers and trends
- ISBN: 9780230554030
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2008
- Lugar de la edición: Hampshire. Reino Unido
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 183
- Idiomas: Inglés
Papel: Cartoné
46,74 €
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This practical new book is written in an accessible style. Illustrated with many case studies, this book is an invaluable guide to anyone working in, or interested in the wine industry. It is written by a leading expert in the field. It covers international case studies backing up research claims. The book is written in an engaging and interesting style. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade.
