Logotipo librería Marcial Pons
Key account management

Key account management
the definitive guide

  • ISBN: 9780470974155
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: West Sussex. Reino Unido
  • Edición número: 3rd ed
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 465
  • Idiomas: Inglés

Papel: Rústica
48,59 €
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Resumen

This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.

Resumen

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