Marketing farmacéutico

Online marketing

a customer-led approach

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online ...

Meatball Sundae

is your marketing out of Sync?

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts: about shorter and shorter attention spans; and about the new math that says five thousand people ...

Grandes emprendedores del márketing

los 100 mejores casos de la historia del márketing

Se trata de un libro que nos habla de arriesgados en su época, de precusores, de emprendedores, de innovadores e incluso de profetas en el mundo de los negocios. A través de la biografía de cien emprendedores, el autor saca del olvido a muchos pioneros ...

Consumidores nómadas

el siglo del mobile marketing

Ciertos libros son llaves que nos abren puertas a diferentes emociones, pensamientos, visiones... El libro Consumidores nómadas nos abre las puertas del futuro llevándolo a nuestra realidad ahora, teniendo en cuenta que formamos parte de un mundo donde el cambio se está generando a una ...

Fail better

stumbling to success in sales and marketing. 25 remarkable renegades show how

This book identifies the 30 "worst" marketers of all time and shows that, although their marketing methods are contrary to received wisdom, they're brilliantly successful all the same. Business history shows that it is those who persevere despite repeated failure, who win through in ...

Marketing para hoteles y restaurantes en los nuevos escenarios

Los hoteles y restaurantes, no sólo tienen que competir todos los días con los nuevos establecimientos que se incorporan al mercado, sino que deben articular estrategias para atraer una demanda cada día más infiel que busca rentabilizar su dinero con los mejores productos y servicios ...

Unmarketable

brandalism, copyfighting, mocketing, and the erosion of integrity

A writer and activist investigates corporate America's inroads into-- and alliances with--the cultural underground. ""There's an industry around you that works, whether you agree with it or not.""--Alec Bourgeois, Dischord Records label manager For years the do-it-yourself (DIY)/punk underground has worked ...

Encuentro hoy es marketing

innovación, tendencias y buenas prácticas. Madrid, Valencia, Zaragoza, Pamplona, Bilbao, Sevilla: libro de ponencias

Un año más ESIC Business & Marketing School presentó el pasado día 26 de Abril del 2007, en el CENTRO DE CONVENCIONES NORTE de IFEMA, el IV Encuentro de profesionales y directivos Hoy es Marketing, evento exclusivo donde se dieron cita más de 2.000 profesionales ...

Marketing research

In the new Seventh Edition of "Marketing Research", McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to use market research to make critical business decisions. This new edition is filled with new and current examples drawn from ...

Problems in marketing

applying key concepts and techniques

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single ...

Financial services marketing

an international guide to principles and practice

"Financial Services Marketing: An International Guide to Principles and Practice" contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly ...

Marketing de clientes

¿quién se ha llevado a mi cliente)

La globalización de los mercados en la que estamos inmersos ha provocado una mayor competencia de los productos y servicios. Esta mayor competitividad exige una mejora de la calidad y contenido de éstos, del mismo modo que hace necesario el perfeccionamiento de las técnicas y ...

Principios y estrategias de marketing

El mundo del marketing es muy dinámico. Los consumidores están, cada vez, más y mejor informados, son más exigentes en relación con los productos que adquieren, y sus preferencias cambian rápidamente. Los mercados se globalizan y la presión competitiva a la que se hallan sometidas ...

Punk marketing

get off your ass and join the revolution

In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known today. Graphics.

Fundamentos de marketing estratégico

Este manual recoge lo esencial, de los conceptos y procesos para diseñar e implantar estrategias de marketing, de las aportaciones recoogidas en otros libros o documentos, lo que facilita el estudio.

Marketing due diligence

reconnecting strategy to share price

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School ...

Fashion marketing

contemporary issues

A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of "Fashion Marketing" has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing ...

Team sports marketing

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In "Team Sports Marketing", author Kirk Wakefield dispels this ...

Business-to-business marketing

Is there really a difference between business-to-business marketing and consumer marketing? This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Written from an European perspective ...