Problems in marketing
applying key concepts and techniques
- ISBN: 9780761971795
- Editorial: SAGE Publications Ltd.
- Fecha de la edición: 2007
- Lugar de la edición: London. Reino Unido
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 317
- Idiomas: Inglés
Papel: Rústica
48,45 €
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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers through http://www.sagepub.co.uk.
