In "New Test for Authenticity", the authors give managers two key questions to ask about their company, their leader or public face, or their company's offering: Is it true to itself? Is it what it says it is?In "Definitive Standards of Authenticity", the authors list the five factors that most directly influence customer perceptions, namely the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose, and its demonstrable body of values. In "Five Ways to Convey Authenticity", Companies communicate and demonstrate themselves through their assigned names or brands, their expressed public statements, their established places and spaces, their declared motivations and internal incentives, and their displayed appearances.Best-selling authors, Pine & Gilmore, have a huge global following and network. This is the first serious attempt to explore and define what is authenticity and how it can be achieved. It offers a practical set of frameworks that help the reader and manager understand and think how they will be applicable to their company. It is a perfect partner to their previous book, "The Experience Economy".