Libros de

Cuando nada vale nada

las causas de la crisis y una propuesta de salida radical

El sueño de la «eficacia de los mercados» se ha convertido en una pesadilla. Desde que el mundo fue secuestrado por los fundamentalistas del neoliberalismo, hemos vivido sojuzgados por la idea de que la codicia es buena y el altruismo, una necedad. Hemos confundido el ...

Fundamentos del branding

el libro esencial en el conocimieneto de la metodología del proceso de desarrollo de las marcas

El subtítulo resume bien el contenido: El libro esencial en el conocimiento de la metodología del proceso de desarrollo de las marcas. En efecto, además de explicar la importancia que ha ido adquiriendo el concepto de marca (Brand), el libro, a través de numerosos ejemplos ...

Busque empleo con éxito

el arte de saber venderse

El autor, Christoph Kühnhanss, experto en temas laborales, aborda el problema de la búsqueda de empleo y, sin menospreciar la gravedad que supone para la sociedad de nuestro tiempo, trata de restarle seriedad planteando de forma ligera y humorística las diversas claves de la gestión ...

Handbook of environmental analysis

chemical pollutants in air, water, soil, and solid wastes

This new edition reflects the many modifications and improvements in the analytical procedures for measuring trace pollutants in environmental matrices that have occurred in the decade since the publication of the first edition. It provides revised and updated analytical methodologies as well as introduces new ...

Time series

modeling, computation, and inferences

Focusing on Bayesian approaches and computations using up-to-date simulation-based methods for inference, "Time Series: Modeling, Computation, and Inference" integrates mainstream approaches for time series modeling with significant recent developments in methodology and applications of time series analysis. It encompasses a graduate-level account of Bayesian time ...

Portfolio optimization

Eschewing a more theoretical approach, "Portfolio Optimization" shows how the mathematical tools of linear algebra and optimization can quickly and clearly formulate important ideas on the subject. This practical book extends the concepts of the Markowitz 'budget constraint only' model to a linearly constrained model ...

Introduction to time series modeling

In time series modeling, the behavior of a certain phenomenon is expressed in relation to the past values of itself and other covariates. Since many important phenomena in statistical analysis are actually time series and the identification of conditional distribution of the phenomenon is an ...

Security analysis and business valuation on Wall Street

a comprehensive guide to today's valuation methods

This is an insider's look at security analysis and business valuation, as practiced by Wall Street, Corporate America, and international businesses. Two major market crashes, numerous financial and accounting scandals, growth in private equity and hedge funds, Sarbanes Oxley and related regulations, and international ...

Micro markets

a market structure approach to Microeconomics analysis

This is a timely guide that bridges the gap between microeconomic theory and practice through real-world application in the marketplace. Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. "Micro Markets ...

Credit risk measurement in and out of the financial crisis

new approaches to value at risk and other paradigms

This classic book on credit risk management is updated to reflect the current economic crisis. "Credit Risk Management In and Out of the Financial Crisis" dissects the 2007-2008 credit crisis and provides solutions for professionals looking to better manage risk through modeling and new technology ...

Guía práctica para mejorar un plan de negocio

cómo diseñarlo, implantarlo y evaluarlo

El libro detalla, paso a paso, todos los puntos del business plan y el posterior análisis de las variables que inciden en el negocio. Necesitamos nuevas ideas y proyectos empresariales; son el flujo que aporta vida nueva a las empresas y al sistema económico. Este ...

Business innovation for dummies

Discover how to access your creative power to boost your success in business. Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives ...

No son sólo algunas manzanas podridas

sobre las causas últimas de la crisis financiera de EE.UU.

Ni los mercados ni las entidades, públicas o privadas, toman decisiones. Decir que "el mercado, que la Reserva Federal o que Goldman Sachs ha decidido..." es una abstracción. Deciden, siempre, personas. Son, siempre, personas con gran poder y esas decisiones suponen consecuencias de enorme importancia ...

Buen padre, mejor jefe

familia y trabajo: dos mundos relacionados de los que aprender

Paralelismos entre la paternidad y la dirección de personas. Un novedoso planteamiento que nos hará ser mejores padres o madres y mejores jefes o jefas. A andar se aprende andando, a nadar, nadando, a ser buen jefe, se puede aprender siendo buen padre... Hacemos muchas ...

Risk and liquidity

This book presents the Clarendon Lectures in Finance by one of the leading exponents of financial booms and crises. Hyun Song Shin's work has shed light on the recent global financial crisis and he has been a central figure in the policy debates. The ...

Torture, terror, and trade-offs

philosophy for the White House

Jeremy Waldron has been a challenging and influential voice in the moral, political and legal debates surrounding the response to terrorism since 9/11. His contributions have spanned the major controversies of the War on Terror - including the morality and legality of torture, whether security ...

Individuality and mass democracy

Mill, Emerson, and the burdens of citizenship

Democracy, unlike any other form of government, demands that citizens take responsibility for their politics. And yet, over the past fifty years, observers of American democracy have worried that Americans are failing to do so. With occasional exceptions, voter turnout and civic engagement are declining ...

Técnica contable

Textos donde se abordan las principales operaciones contables. De una manera deductiva e intuitiva se busca que el lector pueda ser capaz de: Clasificar contablemente hechos económicos básicos, aplicando la metodología contable y los criterios del Plan General de Contabilidad PYME. Identificar las ventajas del ...

Foreign aid for development

issues, challenges, and the new agenda

Ed. George Mavrotas. Foreign aid is one of the few topics in the development discourse with such an uninterrupted, yet volatile history in terms of interest and attention from academics, policymakers, and practitioners alike. Does aid work in promoting growth and reducing poverty in the ...

Trabajar en tiempos de crisis

claves prácticas para encontrar empleo, mantenerlo y mejorarlo

TRABAJAR EN TIEMPOS DE CRISIS te enseñará a: #Preparar un currículum vitae que destaque. #Localizar ofertas de empleo adecuadas. #Conseguir entrevistas con rapidez incluso en tiempos de crisis. #Los trucos, técnicas y recursos más efectivos para superarlas. Y una vez conseguido el empleo, nos desvela ...