Libros de

Tu plan de marketing digital

en una semana

El marketing digital representa una enorme oportunidad para empresas y personas. La revolución digital nos ha dado más y mejores herramientas para gestionar nuestra vida y nuestros negocios. Y generalmente por mucho menos dinero. Para algunos, adaptarse a esta nueva realidad supondrá un reto ventajoso ...

Las velas japonesas

una guía contemporánea de las antiguas técnicas de inversión en Extremo Oriente

Las velas japonesas es el primer libro que dio a conocer a los traders occidentales las técnicas niponas utilizadas durante más de cien años en Japón para la elaboración de gráficos de análisis técnico. Este emblemático libro alcanzó gran notoriedad entre los traders e inversores ...

Teoría y práctica del poder constituyente

En el mundo de transiciones en que vivimos, la reconsideración de la teoría del poder constituyente es más necesaria que nunca. Los procesos de cambio que experimentan determinados países, las propuestas y las desilusiones constituyentes en otros, la globalización y los proyectos integradores, el cuestionamiento ...

The little book of market wizards

lessons from the freatest traders

This is an accessible look at the art of investing and how to adopt the practices of top professionals. What differentiates the highly successful market practitioners - the Market Wizards - from ordinary traders? What traits do they share? What lessons can the average trader learn from ...

It's even worse than it looks

how the american constitutional system collided with the new politics of extremism

Hyperpartisanship is as old as American democracy. But now, acrimony is not confined to a moment; it's a permanent state of affairs and has seeped into every part of the political process. Identifying the overriding problems that have led Congress--and the United States--to the ...

Crisis, issues and reputation management

The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This ...

Accounting and finance for managers

a decision-making approach

Accounting and Finance for Managers is a new text specifically designed to improve analytical skills and help readers use accounting and finance tools for managerial advantage. Ideal for self study as well as classroom learning, it includes worked examples throughout the chapters as well as ...

Financial services management

a qualitative approach

Sweeping changes have taken place within financial services over the course of the past thirty years in response to a variety of influences, such as changes in customer attitudes, an evolving regulatory environment, innovations in information technology and the intense level of competition within the ...

The great debate

Edmund Burke, Thomas Paine, and the birth of right and left

For more than two centuries, our political life has been divided between a party of progress and a party of conservation. In The Great Debate, Yuval Levin explores the origins of the left/right divide by examining the views of the men who best represented ...

The zero marginal cost society

the internet of things, the collaborative commons, and the eclipse of capitalism

The capitalist era is passing - not quickly, but inevitably. Rising in its wake is a new global collaborative Commons that will fundamentally transform our way of life. Ironically, capitalism's demise is not coming at the hands of hostile external forces. Rather, The Zero Marginal ...

Biggs on finance, economics, and the stock market

Released to the public for the first time, writings by the incomparable Barton Biggs Long considered one of the best brains on Wall Street, Barton Biggs acquired the stature of a legend within his lifetime. Among his many coups, he accurately called the rise and ...

Argentina contra Franco

el gran desafío a la impunidad de la dictadura

La Justicia argentina exige a España la extradición de varias personas implicadas en la represión franquista, en la única causa abierta hoy en el mundo por los crímenes de la dictadura. Este libro examina el origen y las perspectivas de la Querella Argentina y revela ...

Cómo leer casas

una guía sobre arquitectura doméstica

Cómo leer casas es una guía práctica que le enseñará a reconocer y a apreciar la diversidad de la arquitectura doméstica según su ubicación, su estilo y la pericia tecnológica de la época, desde los entramados de madera de las casas de estilo Tudor hasta ...

'Merely for money'?

business culture in the British Atlantic, 1750-1815

In 1780 Richard Sheridan noted that merchants worked 'merely for money'. However, rather than being a criticism, this was recognition of the important commercial role that merchants played in the British empire at this time. Of course, merchants desired and often made profits, but they ...

British trade with Spanish America

1763-1808

In this erudite and comprehensive study Adrian Pearce offers a detailed survey of British trade with Spanish America in the latter half of the eighteenth century drawing together a variety of sources and looking at all aspects of commercial activity. The history and vicissitudes of ...

Argentina's partisan past

nationalism and the politics of history

Argentina's Partisan Past is a challenging new study about the production, the spread and the use of understandings of national history and identity for political purposes in twentieth-century Argentina. Based on extensive research of primary and published sources, it analyses how nationalist views about ...

The empire of civilization

the evolution of an imperial idea

The term "civilization" comes with considerable baggage, setting up a dichotomy wherein people, cultures, and histories are "civilized" - or not. While the idea of civilization has been deployed throughout history to justify all manner of interventions and socio political engineering, relatively few scholars have stopped ...

The Encyclopedia of the Novel

Part of the Wiley-Blackwell Encyclopedia of Literature Arranged in A-Z format and featuring over 140 contributors Written by an international cast of leading scholars, overseen by an Advisory Board of 37 specialists Entries explore the history and tradition of the novel in different areas of ...

Caballero Luna

de entre los muertos

Marc Spector es el Caballero Luna... ¿O tal vez no? Es difícil de decir en estos días, sobre todo después de que el vigilante haya manifestado hasta tres personalidades diferentes. La más endiablada andadura del Puño de Khonshu empieza aquí, con la demoledora y radical ...

Texturas de la imaginación

más allá de la ciencia empírica y del giro lingüístico

En una época marcada por la preeminencia ya sea de la ciencia, que supuestamente describiría a la realidad empírica de un modo directo e inmediato, ya sea de los signos monopolizados por los procesos de significación que llegaron a un lugar central con el giro ...