Libros de

The art and science of marketing

marketing for marketing managers

The art of marketing comes from the doing of marketing - implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers, direct marketers, advertisers, and consultants. The examples of good and bad practice used throughout this book ...

Ética en la industria farmacéutica

entre la economía y la salud

Europe's advantage

banks and small firms in Britain, France, Germany, and Italy since 1918

Since the mid-1970s, the 'rediscovery' of small firms and of the important role they have played in the economies of continental Europe have occupied a substantial part of the literature on the sources of economic competitiveness. In Britain, the relationship between banks and industry has ...

Integrating mission and strategy for nonprofit organizations

Today's nonprofit organizations face an environment characterized by higher levels of competition for funding, clients and audiences, talent, and recognition. In addition, they confront greater pressures from donors, government, and the public to demonstrate efficiency, effectiveness, sustainability, and accountability, while intense social needs and ...

Think, play, do

technology, innovation, and organization

The book outlines a new way of thinking about innovation. Traditional definitions of 'research', 'development' and 'engineering', imply a progressive linearity which doesn't exist in reality. They are also associated with organizational departments, which are breaking down where once they existed, and are in ...

Controlling strategy

management, accounting, and performance measurement

Ideas about the role of management accounting systems in a firm's strategy have changed in recent years, and this book explores the ways in which this has happened. Management control systems have frequently been seen as irrelevant to strategy, or even damaging. Controlling Strategy ...

Beyond the J-curve

managing a portfolio of venture capital and private equity funds

In recent times, venture capital and private equity funds have become household names, but so far little has been written for the investors in such funds, the so-called limited partners. There is far more to the management of a portfolio of venture capital and private ...

Measuring market risk

Fully revised and restructured, Measuring Market Risk, Second Edition includes a new chapter on options risk management, as well as substantial new information on parametric risk, non-parametric measurements and liquidity risks, more practical information to help with specific calculations, and new examples including Q&A ...

Inbternational financial reporting standards in depth

From 2005 all EU listed companies are required to comply with International Financial Reporting Standards.This edition of International Financial Reporting Standards in Depth has been completely updated to reflrct this change.This text is designed to prepare both professionally qualified accountants and those currently ...

Teoría de la aplicación e investigación del Derecho

(metodología y técnica operatoria en Derecho privado positivo)

La naturaleza y el sentido de la realización del Derecho. El problema de la realización en el Derecho. La concepción normativista ( aplicación del Derecho ) La concepción funcional ( elaboración del Derecho ) Las modalidades de la elaboración del Derecho. Elaboración creadora y elaboración reconstructiva del Derecho. Elaboración ...

Jurisprudence or legal science?

a debate about the nature of Legal Theory

Tinelaria

[pícaros en la cocina de un cardenal]

El Quijote en las colecciones malagueñas

Más allá de la escritura

la consumición litúrgica de la filosofía

Más allá de la escritura supone un interesantísimo punto de encuentro entre la filosofía contemporánea y la teología católica. En él, Catherine Pickstock señala las directrices para restaurar el orden litúrgico a través de una lectura detallada del Fedro de Platón, del Rito Romano medieval ...

Diccionario enciclopédico de sociología

Versión española de Alfred Quintana, Josep Pont Vidal, Jordi Guiu Payà, Àngels Pedrazuela Roca i Antoni Martínez RiuDirección de la edición española: Antoni Martínez RiuEl diccionario de Sociología abre el acceso a una ciencia a la que se reprocha una jerga difícil con un lenguaje ...

Compendio de gramática de la lengua hebrea

El «Compendium Grammatices Linguae Hebraeae», que ha llegado a nosotros de forma inacabada, es probablemente uno de los textos menos conocidos de Baruj Spinoza. Y sin embargo, el estudio de la lengua hebrea se encuadra dentro de la importancia histórico-política concedida por el filósofo a ...

Acciones confesorias

reinvindicatoria de dominio

La presente obra ofrece una visión práctica de todo aquello que se necesita saber para su ionterposición o, en su caso, para su evolución mediante una acertada defensa.

Alimentos entre parientes

El pacto de permanencia en la empresa

El pacto de permanencia en la empresa afecta a la facultad electiva del trabajador, que se compromete a trabajar para el empresario durante un tiempo pactado -nunca superior a dos años- renunciando a su libre facultad de dimitir a cambio de una compesación determinada. Este ...

Contrato de alimentos