Búsqueda de libros

Europe after enlargement

Where is Europe going? In this collection, several prominent European economists offer essays on the five big challenges to the development of the European Union (EU). Namely, the new European Constitution, European finances and the Euro, the need to boost economic growth, competition in both ...

Fueling our future

an introduction to sustainable energy

One of the most important issues facing humanity today is the prospect of global climate change, brought about primarily by our prolific energy use and heavy dependence on fossil fuels. Fueling Our Future: An Introduction to Sustainable Energy provides a concise overview of current energy ...

Técnicas de las relaciones públicas

Las relaciones públicas, en tanto que función estratégica de las organizaciones, consisten en un proceso estratégico de comunicación promovido por las organizaciones con el fin de establecer, mantener o modificar relaciones de interés mutuo con los públicos de su entorno social, económico y político. Para ...

What really matters

service, leadership, people and values

The fundamental question in business and in personal life is the same: what really matters? In this book, one of America's most widely admired business leaders distills a lifetime of experience, including failures as well as successes, to reveal his answers. John Pepper, president ...

The art of M&A

a merger/acquisition/buyout guide

Provides clear, in-depth answers and explanations on everything from the SEC rules and new tax guidelines to documents and key players. From structuring to due diligence to integration, the authors provide up-to- the-minute information on avoiding mishaps and completing the deal.

Farmacoeconomía

Visual and written culture in ancient Egypt

A generously illustrated selection of John Baines's influential writings on two core areas of ancient Egyptian civilization: the role of writing, which was very different in antiquity from what is familiar in the modern world, and the importance of visual culture. These questions are ...

The economics of small firms

an introduction

Student-friendly in style and international in scope and relevance, this book provides an accessible introduction to the economics of small business for those with little knowledge of economics. Economics, alongside other disciplines and interacting with them, has some important insights to offer and it is ...

Understanding emerging markets

China and India

Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business- oriented analysis of the key issues ...

Power brands

measuring making managing brand success

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

The four pillars of investing

lessons for building a winning Portafolio

Here is the sound, sensible advice from a hero to frustrated investors everywhere. William Bernstein's "The Four Pillars of Investing" gives investors the tools they need to construct top-returning portfolios - without the help of a financial adviser. In a relaxed, nonthreatening style, Dr. Bernstein ...

La historia no contada

¿Qué elementos comunes tienen los sacrificios humanos en todas las culturas? ¿Cómo pudo llegar una mujer a ser papisa? ¿Qué secretos esconden los continuadores de la Orden del Temple? Son preguntas sin responder, por la tendencia de la historia a valorar sólo los datos económicos ...

El saqueo de Europa

el destino de los tesoros artísticos europeos durante el Tercer Reich y la Segunda Guerra Mundial

Los personajes que aparecen en este apasionante libro van desde Adolf Hitler y Hermann Goering a Gertrude Stein y Marc Chagall, además de las obras maestras del arte universal, de Leonardo Da Vinci a Pablo Picasso, de los tesoros de Troya a Paul Gauguin... Y ...

El día de los bárbaros

la batalla de Adrianópolis, 9 de agosto de 378

9 de agosto de 378. En las llanuras al noroeste de la ciudad de Adrianópolis, en la provincia romana de Tracia -actualmente Turquía- se desarrolló una batalla decisiva para el Imperio Romano. Las legiones del emperador Valens se enfrentaron a las hordas godas que habían ...

Black's Law dictionary

pocket edition

For the first time, definitions in this edition have been reviewed by a panel of scholars and expert practitioners under a review process similar to that for the other editions of this reference. Definitions of terms and cross-referencing have also been dramatically improved.

El Régimen Foral de Navarra

Une justice dans l'urgence

le tratement en temps réel des affaires pénales

Depuis 10 ans, la justice pénale s'est profondément réformée. Pour répondre aux reproches de lenteur et d'inefficacité qui lui étaient faits, elle a multiplié les innovations. C'est ainsi qu'a été mis en place, puis généralisé, le traitement en temps réel des ...

International trade

causes and consequences. An empirical and theoretical text

This text deals primarily with the determinants of the pattern of trade, gains from trade and trade policy. The book spans the old theories: the Ricardian hypothesis, the static and dynamic Hecksher- Ohlin model, the neofactor proportions and the neotechnology theories. It also contains the ...

Conceptos políticos

en el contexto español

Estamos en un momento donde debatir sobre conceptos políticos supone discutir acerca de cómo será la sociedad del futuro. El análisis conceptual se convierte en un indicador del cambio social. Una sociedad cambiante no discute sobre los hechos, sino sobre los conceptos que comparte. Este ...

La tentación populista

una vía al poder en América Latina

El populismo ha sido y es uno de los fenómenos más relevantes de la política latinoamericana, tanto por su capacidad para incorporar simbólica y efectivamente a sectores excluidos de los sistemas políticos, como por su carácter antidemocrático, contestatario y antipolítico. Muy pocas personas permanecen impasibles ...