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Marketing planning

principles into practice

This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in ...

Las prestaciones de la Seguridad Social

teoría y práctica

Régimen Especial de la Seguridad Social de los empleados de hogar

Exceptionalism and industrialisation

britain and its european rivals, 1688-1815

This book explores the question of British exceptionalism in the period from the Glorious Revolution to the Congress of Vienna. Leading historians examine why Great Britain emerged from years of sustained competition with its European rivals in a discernible position of hegemony in the domains ...

Constitutional deliberation in Congress

the impact of judicial review in a separated system

Analyzes the impact of the Supreme Court's constitutional decisions and its judicial review of statutes on lawmaking in Congress In Constitutional Deliberation in Congress J. Mitchell Pickerill analyses the impact of the Supreme Court's constitutional decisions on Congressional debates and statutory language. Based ...

L'institution judiciaire remotivée

le processus d'institutionnalisation d'une <<nouvelle justice>> en Italie (1960-2000)

La République décentralisée

L'exercice de l'autorité parentale

L#évolution des rapports entre l#enfant et ses parents fait apparaître deux angles d#approche de l#exercice de l#autorité parentale. Le premier intéresse l#analyse de l#organisation de la relation entre l#enfant et chacun de ses parents et entre ces ...

Picasso

peintre d'objets/objets de peintre

International marketing

INDEX: Part I An Overview 1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part II The Cultural Environment of Global Markets 3. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture ...

Guía jurídica del patrimonio cultural de Castilla y León

comentarios a la Ley 12/2002, de Patrimonio Cultural

Hardball

are you playing to play or playing to win?

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution- driven mindset so relentless that companies use ...

Owners

a BDO Stoy Hayward guide for growing business

There are hundreds # no, thousands # of books for managers in large corporations or multi-nationals. And there are a handful of guides to running small businesses. Amazingly, there are no books on medium sized enterprises # despite the fact that they are the most vibrant and successful ...

Winning under fire

turn stress into success the U.S. Army way

For the U.S. Army, grace under fire isn't an ideal. It's standard operating procedure. In Winning Under Fire, managers discover Army techniques for managing stress in the heat of battle, and learn how to put them to work in their organizations. Written ...

Managing directors

a BDO Stoy Hayward guide for growing businesses

The essential guide for anyone running a small or medium-sized business who wants to make it grow, avoiding the pitfalls which bring so many companies down. There are hundreds # no, thousands # of books for managers in large corporations or multi-nationals. And there are a handful ...

Mass affluence

7 new rules of marketing to today's consumer

Forget mass customization and microsegmentation. Winning in today's business world requires a return to an approach abandoned by marketing experts decades ago. Mass marketing is back, say Paul Nunes and Brian Johnson--but with a new target and a fresh approach that companies ignore at ...

Crisis management

master the skills to prevent disasters

In today's volatile work environment, avoiding disaster is more important than ever. Crisis Management helps managers identify, manage, and prevent potential crises. Full of tips and tools on how to prepare an emergency list and how to utilize precrisis resources, this book shows managers ...

Coaching and mentoring

how to Develop Top Talent and achieve stronger performance

Effective managers know that timely coaching can dramatically enhance their teams' performance. Coaching and Mentoring offers managers comprehensive advice on how to help employees grow professionally and achieve their goals. This volume covers the full spectrum of effective mentoring and the nuts and bolts of ...

Las Crónicas de Indias

Crónicas de Indias es una aproximación a la literatura histórica que produjo el Descubrimiento a través del estudio de los géneros narrativos. Cabe pensar que frailes, soldados, encomenderos y administradores no percibían el fenómeno de igual manera. La administración virreinal hubo de dotarse de expertos ...

La ilusión constitucional

una crítica del proyecto de la convención y razones para una Europa alternativa

Este libro pretende ofrecer al lector una serie de reflexiones críticas sobre el proceso constituyente europeo y, más específicamente, sobre la <> que hay detrás del Proyecto de la Convención. Desde diversas perspectivas y ámbitos de actuación política y social, los textos de Antonio Cantaro, Jorge ...