Brands and branding

This is the bestselling guide to the role of brands and brand building. Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as ...

The match king

Ivan Kreuger and the financial scandal of the century

In the 1920's Ivar Kreuger occupied roughly the same position as Warren Buffett, George Soros, Donald Trump, Robert Maxwell and the Enron Swindlers all rolled into one. He was the most controversial business figure of the roaring 20's, and he put together the ...

Guide to business planning

A comprehensive guide to every aspect of preparing and using a business plan. To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the ...

Economics. An A-Z guide

Economics is the 'study of how society uses its scarce resources' or, more snappily, 'the science of choices' that helps people make decisions about how to use such scarce things as land, labour, raw materials, capital, entrepreneurial spirit and time. An understanding of economics can ...

Investment. An A-Z guide

Stockmarkets have soared and slumped, highlighting the risks of different kinds of investments. Everyone wants to buy low and sell high - and get a healthy stream of income in between. But it is not easy to do so. Any strategy for investment requires an essential ...

Negotiation. An A-Z guide

Almost every aspect of business - and indeed human life - involves negotiating skills, whether you are striking a deal, organising a team working on a project, seeking a pay rise or a pay-off, or simply settling such important matters as who is going to do the ...

Directors. An A-Z guide

Recent years have seen a number of scandals that have revealed sometimes shockingly poor standards of corporate governance in well- known companies - and exposed some directors who had regard only to their own interests while others were hopelessly ineffective. Managers may run a company but ...

Marketing

a guide to the fundamentals

Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as 'the business function ...

Futurecast 2020

a global vision of tomorrow

The world is entering an unprecedented age. Rapid technological advances, globalisation, unparalleled demographic changes and the rise of China as a superpower mean that we are entering a unique era of history. Rob Shapiro employs his immense experience in international politics to sketch a blueprint ...

Guide to financial management

Managers are constantly expected to make decisions fully understanding the financial consequence. In the absence of formal training few people are prepared for the responsibilities of dealing with management reports, budgets and capital proposals, and find themselves embarrassed by their lack of understanding. This book ...

Guide to management ideas and gurus

Developed from the Guide to Management Ideas this new book not only includes the most significant ideas that have influenced the management of business over the past century, but also contains entries on the most influential business thinkers of the past and present. Find out ...

Economics

making sense of modern economy

This title offers an accessible and expert analysis that shows you how to make sense of the modern economy. It is a very substantially revised edition of previously successful title that, with typical Economist style and clarity, provides expert analysis of different aspects of the ...

The battle for barrels

It is widely accepted that global discoveries of conventional oil have peaked and that the era of cheap oil has gone forever. This book demonstrates that the doom and gloom of the "Peak Oil" theory is mistaken. Clarke rebuts the arguments of Peak Oil's ...

Family business

the essentials

Family firms are to be found in every sector of commercial activity, and their special strengths mean that they flourish best where their advantages can be fully exploited. "Family Businesses: The Essentials" is a comprehensive guide to every aspect of managing a family-owned firm, from ...

Futurewise

six faces of global change. A personal and corporate guide to survidal and success in the thrid millennium

The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers ...

The dragon and the elephant

China, India and the new world order

The rise of China and India will be the outstanding development of the 21st century, raising fundamental questions about both the structure of the world economy and the balance of global geopolitical power. Will China still be a repressive and undemocratic regime, embracing free market ...

Guernica and total war

One of the most terrible ideas of the 20th century was that of total war - war by the obliteration of whole civilian populations. The first and in many ways the most striking use of this came exactly 70 years ago when the ancient Basque hilltop ...

The unwritten laws of business

It's a little book with a big history. In the summer of 2005, the magazine "Business 2.0" published a cover story on a self-published management pamphlet by William Swanson, CEO of American aerospace contractor Raytheon. Lauded by chief executives including Jack Welch and ...

Guide to project management

achieving lasting benefit through effective change

Project management is too often considered to be work done only by those called "project managers". Responsibility is delegated to individuals who struggle against sometimes impossible odds to bring about a successful outcome. Yet, experience demonstrates that any project requires the collaboration of a great ...

Emerging markets

lessons for business success and the outlook for different markets

Business opportunities in China, Russia, East Asia and Eastern Europe, including Turkey, offer increasing rewards if you get it right - and disaster if you get it wrong. Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and ...

Successful strategy execution

how to keep your business goals on target

Strategy-to-performance gaps foster a culture of under-performance. Unrealistic plans create the expectation throughout the organisation that plans simply will not be fulfilled. The book shows how to overcome such failings and implement strategy effectively. Common failings include: companies rarely track their performance against long-term plans ...

Guide to financial markets

Financial markets have been around ever since people started trading crops with each other. They take many different forms and operate in many different ways. But all of them, whether highly organised, like the New York Stock Exchange, or highly informal, like money-changers in Africa ...