How to write reports and proposals

How to Write Reports and Proposals is essential reading for achieving effective writing techniques. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical ...

Tough tactics for tough times

how to maintain business success in difficult economic conditions

In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects. "Tough Tactics in Tough Times" will give you a head ...

The Powerpoint detox

reinvent your slides and add power to your presentation

We all know the feeling of attending a lack-lustre, dreary and formulaic presentation where dense lumps of text are read verbatim from the screen. It is beyond tedious, and it is unsurprising that the phrase 'death by PowerPoint' has entered the language. But it need ...

Marketing

a guide to the fundamentals

Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as 'the business function ...

How to write reports and proposals

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. Now in its second edition, "How to Write Reports and Proposals" continues to provide practical pointers for anyone who needs to impress ...

Presente informes y propuestas eficaces

Cómo administrar su tiempo

Marketing

essential principles, new realities

ÍNDICE: 1.What is marketing? .2.The business and marketing environment.3.Ethical marketing and social responsibility. 4.Buyer behaviour. 5.Segmenting, positioning and targeting.6.Marketing research. 7.Marketing and strategy .8.Products and brands .9.Price and pricing strategies .10.Promotion part 1 ...

Marketing and selling professiional services

practical approaches to practice development

Professional services may be special, but they are in no way specially protected from competitiveness. Like any other business they prosper only by attracting sufficient clients, the right kind of work, at the right time and at the right rates, and then by satisfying, retaining ...

Cómo vender por teléfono con éxito en una semana

Marketing con un presupuesto ajustado

1. El camino hacia el éxito Presiones competitivas Trabajo preliminar ¿ Quién es el cliente? Investigación de mercado Cómo acceder al mercado Mercados internacionales El mix de promoción Los costes de la promoción El plan de marketing en una hora Resumen 2. Contándoselo al mundo El ...

The Managing Upwards

Contents: INTRODUCTION THE RIGHT RELATIONSHIP ESTABLISHING A POSITIVE PROFILE WORKING TO CREATE IMPACT COMMUNICATING WITH SENIOR PEOPLE GETTING YOUR BOSS TO AGREE DEALING WITH DIFICULTIES GETTING THE MOST FROM JOB APPRAISAL SUMMARY

Successful Negotiating

Getting what you want in the best way possible.