Marketing strategy and competitive positioning

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. INDICE

Electronic marketing

theory and practice for the Twenty-First Century

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest ...

Electronic commerce

from vision to fulfillment

The comprehensive coverage of this text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce- from strategic planning to actual fulfillment- using a student-friendly writing style to explain the ...

Electronic commerce 2004

a managerial perspective

The purpose of this text is to describe the essentials of electronic commerce and how it is being conducted and managed, as well as assessing its major opportunities, limitations, issues and risks. With its managerial orientation and interdisciplinary approach, this book for beginners in e-commerce ...

Europe

lives in transition

Europe: lives in transition gives a voice to people living through transition, opening a door for outsiders to seek to understand how such people have lived - an opportunity for one to speak and another to listen. The book has been deliberately written in an accessible ...

The global city and the holy city

narratives on knowledge, planning and diversity

The Global City & the Holy City explores the local embodied knowledge of women and men of different national, cultural and ethnic identities and age groups, living in London and Jerusalem. Their narratives focus on the three main concepts of Comfort, Belonging and Commitment to the ...

People and environment

a global approach

People and Physical Environment, A Global Approach provides an introduction to the main areas of environmental concern for geographers, environmental scientists and planners at the beginning of the twenty- first century. These include: Pollution of the atmosphere and its impact on our climate; The exploitation ...

East Central Europe and the former Soviet Union

the post-socialist states

Geographies of development

Geographies of Development is an established, innovative and comprehensive introductory textbook for undergraduate students of Development Geography, Development Studies and related fields. A pioneer of the holistic approach, it encourages critical engagement by integrating key topics throughout the text, such as development ideology, globalisation, modernity ...

Introduction to hospitality management

Designed for tomorrow's hospitality management professionals, this text is a comprehensive tour of the fascinating and challenging fields of the hospitality industry: travel and tourism, lodging, foodservice, meetings, conventions and expositions, leisure and recreation. Through stories and examples, students are exposed to#and encouraged ...

Accounting for the hospitality industry

Internet marketing in hospitality

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website ...

Marketing of high-technology products and innovations

This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Managemement ...

The mind and heart of the negotiator

This text provides an integrated, big-picture view of what to do and what not to at the bargaining table, based on the latest research findings. Combining a strong applied flavour with straightforward and lively writing, it presents a unified, and comprehensive overview of the insights ...

International business

a managerial perspective

A student-friendly text, packed full of engaging examples and exercises, that will enable students to manage their way around the world without leaving the country. For undergraduate and graduate courses in international business and international management. The fourth edition of this internationally popular text, Ricky ...

Business forecasting

Written in a simple, straightforward style this text makes extensive use of practical business examples to present the basic statistical techniques, that are useful for preparing individual business forecasts and long-range plans. For undergraduate- or graduate-level courses in Business Forecasting, found in Decision Science or ...

The Financial Times guide to investing

the definitive companion to investment and the financial markets

No need to be baffled any longer by a flurry of information, data, facts and comments, impenetrabel waves of jargon, and the complexities of the financial markets. The Financial Times Guide to Investing will introduce readers to the complex art of investing, and how to ...

Service strategy

management moves for customer results

Looking at issues like segmentation, measurement, loyalty and people this book provides a systematic approach to service strategy, distilled from over twelve years work with over 100 companies. The second edition is thoroughly revised, adding even more practical advice, checklists and case studies as well ...

Managing Data with Excel

Even experienced Excel users have never learned how to manage data efficiently, and there are few books that provide this information for people who use Excel to do their jobs. Within Excel, efficient management includes designing the layout of data on the worksheet and knowing ...

Auditing and assurance services

an integrated approach

For one-semester/two-quarter, Junior/Senior-level courses in Auditing. This innovative, easy-to-understand best-seller offers complete coverage of the entire audit process, taking students step-by-step through each audit cycle, then showing how each step relates to the process as a whole. INDICE . THE AUDITING PROFESSION. 1. The ...

Principles of auditing

an introduction to International Standards on auditing

This text offers a structured approach to principles of auditing using International Standards on Auditing as its basis. Written by a team of influential professional auditors with a wealth of teaching experience this book provides a real world perspective on current auditing practices with coverage ...

Marketing for tourism

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within ...