Internet marketing in hospitality
- ISBN: 9780130984753
- Editorial: Prentice Hall
- Fecha de la edición: 2004
- Lugar de la edición: Upper Saddle River. None
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 322
- Idiomas: Inglés
Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website *Specific to the hospitality industry. Types of business and types of sites. Provides students with a targeted approach to using the Internet specifically for the hospitality industry. *Principles for website and e-mail marketing e.g. website content, appearance and organization, marketing with e-mail, e-mail mechanics and writing e-mail. Provides students with tried and true marketing principles. *Practical examples. Provides students with real world examples to help them create and build an Internet presence.
