Knockoff

the deadly trade in counterfeit goods

Counterfeiting is one of the fastest growing industries in the world? it is a market worth more than $500 billion, or 7 per cent of the world's trade. In this compelling account, Knockoff exposes the truth behind the fakes and uncovers the shocking consequences ...

Great answers to tough interview quiestions

This fully revised new edition of the best-selling job-hunting book of all time is the essential companion for all job seekers. It deals with the whole job-hunting process, from creating an outstanding CV and answering the most dreaded interview questions, to negotiating a salary. An ...

The handbook of international corporate governance

a definitive guide

Doing business with Russia

a guide to investment opportunities and business practice

At a time when the global economy has experienced a slowdown, Russia's GDP has expanded for 5 consecutive years with growth estimated at 6.6 per cent in 2003. The leadership of President Putin has brought the promise of a period of stable growth ...

From idea to profit

how to market innovative products and services

Kellogg on China

strategies for Success

As the People's Republic of China continues to implement the various economic commitments it made as part of its admission to the World Trade Organization (WTO), the environment for multinational corporations in China is changing rapidly. This book examines some of the changes WTO ...

How to grow leaders

the seven key principles of effective leadership development

How to Grow Leaders is a ground-breaking new book from acknowledged expert John Adair, which aims to set the record straight on leadership development. First he invites you to join him on a journey of discovery about the nature of leadership and how it can ...

Creating passion brands

getting to the heart of branding

Brands are at a crossroads. Today#s marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for ...

How to run successful incentive schemes

This revised third edition, which is now endorsed by the Institute of Sales Promotion, includes up-to-date and relevant information for anyone who has the responsibility for developing employee performance and maximizing profit potential. How to Run Successful Incentive Schemes covers all aspects of performance improvement ...

The marketing plan workbook

Planning is one of the most important roles of management, and a company#s marketing plan is a key component of business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain market positions. The Marketing Plan Workbook ...

Kellogg on biotechnology

thriving through integration

Biotechnology is the new capital. The many stakeholders in this revolution include scientists, technologists, managers, and venture capitalists; health care, agricultural, chemical, and pharmaceutical industries; law professionals and ethicists; public policymakers; and, finally, the society and individuals who are in the midst of all that ...

Effective media relations

how to get results

The power of the media is unquestionable # the impact it can have on public opinion and decision making is quite unique # and knowing how to use it effectively is an essential skill for all public relations practitioners. In this third edition of Effective Media Relations ...

Corporate reputation, the brand & the bottom line

powerful proven communication strategies for maximizing value

Researching customer satisfaction & loyalty

how to find out what people really think

Assessment methods in recruitment, selection & performance

a manager's guide to psychometric testing, interviews and assessment centres

How to understand the financial pages

a guide to money and the jargon

Whether you are a beginner or an expert, this book shows you how to get the most from the financial pages. Practical and accessible, it is an indispensable guide to reading the financial tables and understanding the terminology involved. Alexander Davidson throws light on how ...

Facilitation made easy

practical tips to improve meetings and workshops

The facilitator's task of opening up discussion, getting ideas into the open and setting broad future direction is essential if a group is to reach consensus on a particular outcome and it is now one of the key techniques used in meetings and workshops ...

Venture capital funding

a practical guide to raising finance

Accessible, jargon-free guide to the whole venture capital process Written by an expert with over 20 years' experience in venture fund management Venture capital is once again resurgent - public funds have been committed to national chain of regional venture funds The Bank of England regards ...

Marketing revolution

the radical new approach to transforming the business, the brand & the bottom line

How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors# insight into the revolutionary ...

Brand failures

the truth about the 100 biggest branding mistakes of all time