Key marketing skills
strategies, tools and techniques for marketing success
- ISBN: 9780749442989
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2004
- Lugar de la edición: London. Estados Unidos de Norteamérica
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 383
- Idiomas: Inglés
Papel: Rústica
57,34 €
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Key Marketing Skills is not just another "introduction to marketing": it is a practical guide that provides professionals and students with vital information on successfully applying marketing strategies. Containing many new and improved chapters, numerous updated case studies for each chapter, and a CD-ROM including a "marketing health check" questionnaire, the book is also an in-depth study of all areas of marketing. Subjects covered include: the planning process; relationship management; working with agencies; financial considerations; and brand management.
Incluye CD-ROM
