Strategic marketing planning

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. -Leading authors in this sector, Wilson ...

Principles of retailing

Reflects the increasingly global nature of the field by taking an international/pan-European approach.Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.Supported by a full Teacher's Resource pack and a website for readers and ...

Statistical process control

Statistical process control is a tool which enables both manufacturers and suppliers to achieve control of product quality by means of the application of statistical methods in the controlling process. This book gives the foundations of good quality management and process control, including an explanation ...

Advances in portfolio construction and implementation

Advances in Portfolio Construction and Implementation offers practical guidance in addition to the theory, and is therefore ideal for Risk Mangers, Actuaries, Investment Managers, and Consultants worldwide. Issues are covered from a global perspective and all the recent developments of financial risk management are presented ...

Finance of international trade

Introduction to International Trade Finance covers the complete cycle of international trade and explains the roles of the specialist operators. Introduction to International Trade Finance aims to: Guide the reader through every phase of typical trade transactions, examining in detail the relationships between the various ...

The bond and money markets

strategy, trading, analysis

The Bond and Money Markets is an invaluable reference to all aspects of fixed income markets and instruments. It is highly regarded as an introduction and an advanced text for professionals and graduate students. Features comprehensive coverage of: Government and Corporate bonds, Eurobonds, callable bonds ...

Creating powerful brands

in consumer, service and industrial markets

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new ...

Marketing research for managers

This text offers an easy-to-read, practical introduction to market research. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to ...

Tourism management

managing for change

covers the fundamentals of tourism, introducing the following key concepts: -The development of tourism -Tourism supply and demand -Sectors involved: transport, accommodation, government -The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter ...

Addressing the human capital crisis in the federal government

a knowledge management perspective

According to Knowledgeworkers.com, human capital is the accumulated value of an individual's intellect, knowledge and experience. In the US federal government, a human capital crisis exists. The factors contributing to a human capital dilemma include a knowledge bleed due to retirement eligibility, changing ...

Introducing management

a development guide

This title provides a comprehensive framework to enable the appreciation of the management role, offering alternatives and descriptions of successful solutions. It provides all the underpinning knowledge needed to cover the four key elements of the NEBS Management Introductory Award at Certificate level. INDICE Managing ...

Stratigic management and business analisys

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in ...

The diversity scorecard

evaluating the impact of diversity on organizational performance

'The Diversity Scorecard' is designed to provide step-by-step instructions, worksheets and examples to help diversity executives and managers analyze and track the impact of their diversity initiatives to mobilize the organization for strategic culture change. Diversity is not a program; it is a systemic process ...

E-business implementation

a guide to web services, EAI, BPI, e-commerce, content management, portals and supporting technologies

An invaluable and in-depth guide for businesses and IT professionals implementing and integrating e-business technologies and for trouble shooting existing e-business systems.A holistic approach to the latest issues facing e-business in the modern economy.Provides detailed information on Project Management, Intranets, Portals, Content Management ...

Leveraging communities of practice for strategic advantage

Coaching

evoking excellence in others

Mentoring executives and directors.

Management accounting for strategic and operational control.

Managing in turbulent times

Managing in Turbulent Times tackles the key issues facing managers in the 1990s: how to manage in rapidly changing environments. This seminal and prophetic book laid the foundation for a generation of writers on change management. This book concerns the immediate future of business, society ...