Logotipo librería Marcial Pons
The Oxford handbook of strategy

The Oxford handbook of strategy

  • ISBN: 9780199250172
  • Editorial: Oxford University Press
  • Lugar de la edición: Oxford. Reino Unido
  • Colección: Oxford Handbooks
  • Encuadernación: Cartoné
  • Medidas: 26 cm
  • Volumen: 2 vols.
  • Nº Pág.: 1044
  • Idiomas: Inglés

Papel: Cartoné
169,49 € 161,02 €
Stock en librería. Envío en 24/48 horas


The Oxford Handbook of Strategy is a two-volume set on the key subject areas and issues currently under discussion in the field of strategy. It unites an international team of contributors who are all recognised authorities on the topic of their chapter. The Handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy.

Volume Two looks at the challenges and choices for the corporation under four main headings: Corporate Strategy (Diversification, The Role of the Centre, Mergers and Acquisitions, Strategic Alliances and Networks); International Strategy; Strategies of Organizational Change (Managing Change, Turnarounds, Organizational Structure, Organizational Renewal); and Strategic Flexibility and Uncertainty (Game Theory, A Real Options Framework, Strategic Flexibility). It concerns itself primarily with the multi-business unit corporation, how it decides which businesses to be in, and how to run them.

1.:Introduction, A. Campbell and D. O. Faulkner
Part I: Corporate Strategy
2.:Diversification, M. Goold and K. Luchs
3.:The Rationale for Multibusiness Companies, C. K. Prahalad and Y. Doz
4.:The Role of the Centre, A. Campbell
5.:Mergers and Acquisitions, R. Schoenberg
6.:Strategic Alliances and Networks, D. O. Faulkner
Part II: International Strategy
7.:International Strategy, D. O. Faulkner
8.:Global Strategy, A. Rugman and A. Verbeke
9.:The Multinational Corporation, P. Buckley
Part III: Strategies of Organizational Change
10.:Managing Change, R. Whipp
11.:Turnarounds, P. McKiernan
12.:Organization Structure, R. Whittington
13.:Organization Renewal, P. Williamson
Part IV: Strategic Flexibility and Uncertainty
14.:Game Theory, J. H. Powell
15.:A Real Options Framework, B. Kogut
16.:Strategic Flexibility, H. Volberda

Contiene: Vol I- A strategy overview and competitive strategy. Vol II- Corporate strategy


Utilizamos cookies propias y de terceros para mejorar nuestros servicios y facilitar la navegación. Si continúa navegando consideramos que acepta su uso.

aceptar más información