Logotipo librería Marcial Pons

The new business road test
what entrepreneurs and executives should do before writing a business plan

  • ISBN: 9780273663560
  • Editorial: Prentince Hall
  • Lugar de la edición: Harlow. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 24 cm
  • Nº Pág.: 270
  • Idiomas: Inglés

Papel: Rústica
47,79 €
Sin Stock. Disponible en 5/6 semanas.


Got an idea for a new business? Take it for a road test to make sure it works.Most new businesses fail. Why? Because all businesses are not created equal.No matter how talented you are, no matter how hard you work, no matter how much capital you have, if you haven't given your idea a rigorous, critical examination before starting out you could be on the fast-track to disaster.Wether you're an entrepreneur starting your own business or an executive developing a new product or service for your company, before you even think about writing a business plan, make sure you've checked the fundamentals. Give your new business a fighting chance.If you don't want to be a contributor to the business failure statistics, read this book. It will jump-start your business planning and improve your odds."This is the book you should read before you even think of starting a new business"Richard Stutely, author of the Definitive Business Plan"Less risk = More chance of success. If you want to increase your chance of success, READ THIS BOOK!".


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