The end of advertising as we know it
- ISBN: 9780471429661
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2002
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 239
- Idiomas: Inglés
Papel: Rústica
26,26 €
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This title uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of advertising: sell the product. Readers learn how advertising died, what killed it, and how to revive it for the better. Included are expert ideas on combining what worked in the past with what will work in the future and tips on getting the biggest bang for your marketing buck. It is for marketing managers, advertisers, and CEOs.
