CONTENTS:

Foreword. Preface. Acknowledgments. Introduction. SECTION 1-Getting Started with Social Media ROI. Chapter 1-Getting Started with Social Media ROI. Chapter 2-Social Media Motivations and Behaviors. SECTION 2-The Media Engagement Framework. Chapter 3-Introduction to the Media Engagement Framework. Chapter 4-Influencer Persona in the Media Engagement Framework. Chapter 5-Consumer Persona in the Media Engagement Framework. Chapter 6-Individual Persona in the Media Engagement Framework. Chapter 7-The Competitive Set-Vying for Attention. Chapter 8-The Brand Image. Chapter 9- Search-Being Found in Social Media. SECTION 3-Practical Applications of Social Media ROI. Chapter 10-Putting Values to the "R" and "I" of ROI in Social Media. Chapter 11-Eight-Step Process to Measuring Social Marketing Strategy and ROI. Chapter 12-Social Media Metrics Tools Providers. SECTION 4-Where Does Social Media Go from Here? Chapter 13-The Future of Social Media and ROI. Afterword. Appendix. Bibliography. Index.