Public relations
theory and practice
- ISBN: 9781741756272
- Editorial: Allen & Unwin
- Fecha de la edición: 2009
- Lugar de la edición: London. Reino Unido
- Edición número: 3rd ed
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 484
- Idiomas: Inglés
Public relations is an incredibly dynamic and rapidly expanding field which offers a huge variety of career opportunities. Whether you're developing the public image of an organization, dealing with the media, or managing issues for small companies, you need string communications skills and a sound understanding of public relations processes. Fully revised and updated for the digital age, this comprehensive volume offers an authoritative introduction to the theory and professional practice of public relations. With contributions from leading international experts, it not only outlines the core principles of public relations, but also demonstrates how to develop effective public relations strategies and tactics. Richly illustrated with numerous examples and case studies from around the world, this is an ideal introduction for anyone interested in developing a career in public relations.
