The role of finance director

Now available in a fully revised third edition, updated to reflect the shifting nature of this pivotal role, this best-selling briefing is essential reading for all finance directors. As the business environment changes, so must the role of the finance director. No more just the ...

Strategy moves

14 complete attack and defense strategies

Strategy Moves equips you with the complete set of strategic options at you disposal. Fourteen essential moves; eight defense and six attack, to help you start beating your opponents and making real progress towards victory in the market. Guerrilla attack, Isolation attack, Flanking attack, Frontal ...

Investment fables

exposing the myths of "can't miss" investment strategies

The truth about 13 of today's most widely touted investment strategies. 10 powerful lessons for every investor Overcoming the enduring myths about markets High dividend stocks: better and safer than bonds--or not? Cheap stocks: cheap for a reason? Should you invest in quality? Momentum ...

Comparative international accounting

Comparative International Accounting takes a comprehensive look at the international dimensions of financial accounting and reporting. Whilst the majority of chapters have been written by the book#s two main authors, the text includes several contributions from a diverse group of international experts, all of ...

The Financial Times guide to investing

the definitive companion to investment and the financial markets

No need to be baffled any longer by a flurry of information, data, facts and comments, impenetrabel waves of jargon, and the complexities of the financial markets. The Financial Times Guide to Investing will introduce readers to the complex art of investing, and how to ...

Marketing for tourism

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within ...

Financial accounting

an international introduction

This second edition of Financial Accounting provides a thorough introduction to the subject for undergraduate and MBA students worldwide. Written in the context of International Financial Reporting Standards (IFRS/IAS), this truly international book draws examples from Europe, the US and beyond, including references to ...

Business finance

a value-based approach

This new book offers an introduction to financial decision-making, covering key areas of financial management ranging from objectives through to investment financing and dividend policy. The emphasis is on "managing for value" which reflects a growing concern in the focus of modern business management. The ...

Franchising

pathway to wealth creation

El poder de la comunicación inteligente

diálogos con líderes y gestores de nuestras organizaciones

¿Sabemos comunicarnos?¿Distinguimos entre diálogo y debate?¿Aplicamos las herramientas y reglas de la comunicación en nuestras relaciones profesionales?¿Logramos a través de la comunicación el buen funcionamiento de nuestras organizaciones? Para responder a estas preguntas he abierto un diálogo con diferentes líderes y gestores ...

Clued in

how to keep customers coming back again and again

Few businesses know how to systematically manage customer experience. Consequently they lose their best opportunity to leverage the long-term value of their customer relationships. Now, one of the field's top consultants shows how to engineer customer experiences from start to finish. Lou Carbone draws ...

Dirección estratégica de personas

evidencias y perspectivas para el siglo XXI

Indice : 1. Recursos humanos y ventaja competitiva 2. Prácticas de recursos humanos y rendimiento empresarial 3. El liderazgo de personas en organizaciones 4. Reclutamiento y selección 5. Formación 6. Evaluación del rendimiento 7. Retribución 8. La gestión de carreras 9. Retención y ruptura laboral 10 ...

Marketing strategies

a twenty-first century approach

For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in ...

Managing complex mergers

real world lessons in implementing succesful cross-cultural mergers and acquisitions

Everybody knows that most mergers regularly fail to deliver the promised benefits, in fact many actually destroy value. This is especially so where there are complex clashes of corporate or national culture to take into account. And yet the potential prize of a successful operation ...

Question of value

master the latest developments in value-based management, investment and regulation

There has been considerable growth in and maturing of ideas surrounding shareholder value, value-based management and financial reporting. Here, in a single source, experts from a variety of professional backgrounds come together to provide a set of practices for valuation and corporate analysis. Questions of ...

Smart business metrics

measure what really counts and manage what makes the difference

Understanding your organization#s key performance drivers is crucial to the success of your business. Too often, the wrong operating targets are set, and bad targets can bring bad performance. Smart Business Metrics provides the tools that will enable you to make strategic decisions based ...

The truth about managing people

...and nothing but the truth

The Truth About Managing People Will Surprise You Think you know what motivates people and how to manage them? Think again. Did you know: Happy workers are not necessarily productive workers? Great followers make great leaders? Charisma can be learned? Not everyone wants a challenging ...

Marketing and the bottom line

the marketing metrics to pump up cash flow

Marketing really isn't different, and it really isn't impossible to measure. It#s an investment. Unless you can measure its impact, you're wasting your money. Select the right metrics for your company and ensure a regular assessment of marketing by top management ...