how Tesco continues to win customer loyalty
"Scoring Points" tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind- the-scenes account of ...
39,28 €
Sin Stock. Disponible en 5/6 semanas.