Libros de

Comparative international accounting

Now in its twelfth edition, Comparative International Accounting is renowned for its depth of discussion and comparative method of explaining the international dimensions of financial reporting. This text uncovers the conceptual and contextual foundations of International Financial Reporting Standards (IFRSs) and contrasts them with US ...

Donatio mortis causa

ÍNDICE ABREVIATURAS PRÓLOGO I. LA DONATIO MORTIS CAUSA EN GENERAL: STATUS QUAESTIONIS. II. NACIMIENTO DE LA DONATIO MORTIS CAUSA. III. LA DONATIO MORTIS CAUSA EN EL DERECHO CLÁSICO. IV. LA DONATIOS MORTIS CAUSA EN EL DERECHO POSTCLÁSICO Y JUSTINIANEO. CONCLUSIONES. BIBLIOGRAFÍA. ÍNDICE DE FUENTES

Hey, whipple, squeeze this!

the classic guide to creating great ads

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital ...

Exilio en Wall Street

La lucha de un analista por salvar los grandes bancos de sí mismos

De la mano de Mike Mayo, el analista bancario estrella, una vez conocido como el "terror de los directores generales", llega Exilio en Wall Street: la lucha de un analista por salvar a los grandes bancos de sí mismos, la historia de un hombre que ...

Naked forex

high-probability techniques for trading without indicators

A streamlined and highly effective approach to trading without indicators Most forex traders rely on technical analysis books written for stock, futures, and option traders. However, long before computers and calculators, traders were trading naked. Naked trading is the simplest (and oldest) trading method. It ...

Law and the regulation of medicines

The principal purpose of this book is to tell the story of a medicine's journey through the regulatory system in the UK, from defining what counts as a medicine, through clinical trials, licensing, pharmacovigilance, marketing and funding. While the UK's regulatory regime is ...

Who's #1?

The science of rating and ranking

A website's ranking on Google can spell the difference between success and failure for a new business. NCAA football ratings determine which schools get to play for the big money in postseason bowl games. Product ratings influence everything from the clothes we wear to ...

La protección frente a las cláusulas abusivas en préstamos y créditos

Un informe del Banco Central Europeo revelaba hace poco que España es uno de los países europeos con intereses y comisiones más caros. En un contexto generalizado de crisis económica, el presente trabajo trata de colocar la atención del lector en la necesidad de que ...

Rebelión en las marcas

Las marcas de distribuidor, conocidas popularmente como marcas blancas, han convulsionado el mercado en los últimos años, poniendo en jaque a las marcas clásicas, cuestionando su statu quo, cambiando las reglas de juego y el orden establecido en los sistemas de producción y distribución minorista ...

En torno a la sucesión en los títulos nobiliarios

La primera parte de la obra, titulada Sucesión en los títulos nobiliarios, Constitución y Derecho civil, se ocupa de estudiar el origen de los títulos nobiliarios y su íntima conexión con la Corona, poniendo de relieve la consideración de éstos como nombres de honor y ...

Paid owned earned

maximizing marketing returns in a socially connected world

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all ...

Il Diritto tra forma e formalismo

Constitutional pluralism in the European Union and beyond

Constitutional pluralism has become immensely popular among scholars who study European integration and issues of global governance.aSome of them believe that constitutionalism, traditionally thought to be bound to a nation state, can emerge beyond state borders - most importantly in the process of European integration ...

Finance and the good society

The reputation of the financial industry could hardly be worse than it is today in the painful aftermath of the 2008 financial crisis. "New York Times" best-selling economist Robert Shiller is no apologist for the sins of finance - he is probably the only person to ...

Effective auditing for corporates

key developments in practice and procedures

In the wake of the recent financial crisis, increasing the effectiveness of auditing has weighed heavily on the minds of those responsible for governance. When a business is profitable and paying healthy dividends to its stockholders, fraudulent activities and accounting irregularities can go unnoticed. However ...

Macroeconomics

understanding the global economy

A revised and updated edition of a very successful macroeconomics textbook. The authors deal with sophisticated issues using advanced economic theory, but in a manner that is accessible to anyone taking a single course in macroeconomics. They begin with real-world economic issues, and describe why ...

Patrones de capitalización y crecimiento (1985-2008)

panorama internacional

Durante los últimos 25 años, el stock de capital mundial se ha más que duplicado y el de algunos países emergentes se ha multiplicado por un factor igual o superior a cinco. El estudio detalla a nivel internacional qué regiones y países poseen mayor capacidad ...

Free market fairness

Can libertarians care about social justice? In "Free Market Fairness", John Tomasi argues that they can and should. Drawing simultaneously on moral insights from defenders of economic liberty such as F. A. Hayek and advocates of social justice such as John Rawls, Tomasi presents a ...

The arab-israeli conflict

a guide for the perplexed

The Guide aims to demystify and clarify one of the key conflicts of our time, explaining who, what, where, and why in a balanced manner. "The Arab-Israeli Conflict" explains what the term "Arab-Israeli Conflict" refers to, providing an accurate and dispassionate description of the current ...

Guardians of finance

making regulators work for US

The recent financial crisis was an accident, a "perfect storm" fueled by an unforeseeable confluence of events that unfortunately combined to bring down the global financial systems. And policy makers? They did everything they could, given their limited authority. It was all a terrible, unavoidable ...