Libros de

Game theory and economics

Game theory has been an area of rapid growth and substantial interest in economics and it has impacted upon all areas within economics. This text covers the main theory and techniques and gives particular emphasis to aspects that have been neglected, including co-operative games, experiments ...

The regulation of the pharmaceutical industry

How are pharmaceutical technologies developed and controlled in our societies? To what extent should the availability of these technologies be determined by scientific experts, a democratic state, the interests of final users, or ethical principles? This unique collection brings together the work of social scientists ...

Trade negotiations in Latin America

problems and prospects

A concise history of economic thought

from mercantilism to monetarism

Quantitative portfolio optimisation, asset allocation and risk management

This practical book serves as a comprehensive guide to quantitative portfolio optimization, asset allocation, and risk management. Providing an accessible yet rigorous approach to investment management, it gradually introduces ever more advanced quantitative tools for these areas. Using extensive examples, this book guides the reader ...

International financial operations

arbitraje, hedging, speculation, financing and investment

Managerial economics for decision making

Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in Managerial Economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make ...

A functioning society

selections from sixty-five years of writing on community, society, and polity

European integration and health policy

the artful dance of economics and history

Kellogg on integrated marketing

This cutting-edge book#with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism#s Integrated Marketing Communications department at Northwestern University#offers the latest thinking on the art and science of integrated marketing. A must for today ...

The CFO as business integrator

Companies are undergoing constant structural change as the result of new business models, mergers, acquisitions and de-mergers. This book explains why the CFO is in a unique position to integrate business systems and shape the corporation of the future.

High perfomance leadership

creating, leading and living in a high perfomance world

The guru guide to marketing

a concise guide to the best ideas from today's top marketers: Philip Kotler, Jack Trout, Malcom Gladwell, Seth Godin and more

To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession#the gurus of marketing. They see tomorrow#s trends today, understand the new informed consumer, and are shaping the future of marketing. Now you ...

The theory of demand for health insurance

Sweet violence

the idea of the tragic

Media and society in the twentieth century

a historical introduction

Introducción a la Economía para Turismo

casos prácticos y ejercicios

El libro es un manual destinado a los que desean iniciarse en el mundo de la economía desde el campo vocacional o profesional del turismo. INDICE Como trabajar este libro. ¿Qué es la economía y de qué se ocupa? Los agentes económicos. Una aproximación global ...

COMERCIO INTERNACIONAL (EL). TENDENCIAS Y ESTADISTICAS 1995.

los textos jurídicos

Communicating knowledge

Publishing in the 21st Century

Revealing the corporation

perspectives on identity, image, reputation, corporate branding, and corporate-level marketing