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Kellogg on integrated marketing

  • ISBN: 9780471204763
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: New Jersey. Reino Unido
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 314
  • Idiomas: Inglés

Papel: Cartoné
36,71 €
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Resumen

This cutting-edge book#with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism#s Integrated Marketing Communications department at Northwestern University#offers the latest thinking on the art and science of integrated marketing. A must for today#s marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You#ll hear from: # Eric G. Berggren # Stephen Burnett # Bobby J. Calder # Tom Collinger # Adam Duhachek # Lisa Fortini-Campbell # Nigel Hopkins # Dawn Iacobucci # Richard I. Kolsky # Maria Flores Letelier # Edward C. Malthouse # Francis J. Mulhern # Lisa A. Petrison # Andrew Razeghi # Don E. Schultz # Charles Spinosa # Paul Wang

Resumen

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